Marketing And Digital Strategy Level 6

This course will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.

You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making.

This course module is one of three modules which are part of the Level 6 Marketing Diploma. The module comprises of three units which cover situation analysis, planning and implementation and control. You will be assessed through assignment-based submission.

You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

You will learn how to understand an organisation’s structure, interpret information and inform strategic decision making. You will also learn to develop marketing objectives and strategy in order to deliver marketing objectives.