This course will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
DurationThis course will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making.
This course module is one of three modules which are part of the Level 6 Marketing Diploma. The module comprises of three units which cover situation analysis, planning and implementation and control. You will be assessed through assignment-based submission.
You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
You will learn how to understand an organisation’s structure, interpret information and inform strategic decision making. You will also learn to develop marketing objectives and strategy in order to deliver marketing objectives.
Kirklees College is uniquely vocational and offers a wide range of 16-18, higher education, adult courses and apprenticeships taught by industry experienced tutors to provide learners with hands-on experience in their chosen career path.
As well as full-time and part-time study programmes, Kirklees College is one of the leading apprenticeship providers in the UK. Each year, we train over 1,000 apprentices in 30 occupational areas.
Kirklees College is committed to serving the local communities and businesses throughout the Kirklees region, working with over 1,000 employers around West Yorkshire.
This course provides participants with an opportunity to review their current approaches and compare these with good practices which will help them build their confidence and have a better understanding of the marketing strategy and planning framework process.
The Level 3 Extended Certificate in Marketing is a one-year course equivalent to one A Level and allows progression to the National Extended Diploma in Marketing, equivalent to 3 A Levels.
It is an essential marketing and strategic tool. It provides both an offensive and defensive strategic tool to analyse opportunities and threats.
This Fundamentals of Marketing training course aims to give you a thorough understanding of the key principles of marketing as an exchange process to create customer value.
This training workshop can be booked at anytime and delivered on a day that suits your school or local group.
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