This course will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
DurationThis course will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making.
This course module is one of three modules which are part of the Level 6 Marketing Diploma. The module comprises of three units which cover situation analysis, planning and implementation and control. You will be assessed through assignment-based submission.
You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
You will learn how to understand an organisation’s structure, interpret information and inform strategic decision making. You will also learn to develop marketing objectives and strategy in order to deliver marketing objectives.
Kirklees College is uniquely vocational and offers a wide range of 16-18, higher education, adult courses and apprenticeships taught by industry experienced tutors to provide learners with hands-on experience in their chosen career path.
As well as full-time and part-time study programmes, Kirklees College is one of the leading apprenticeship providers in the UK. Each year, we train over 1,000 apprentices in 30 occupational areas.
Kirklees College is committed to serving the local communities and businesses throughout the Kirklees region, working with over 1,000 employers around West Yorkshire.
This course will help review overall sales strategies and how marketing can contribute in order to achieve desired positive outcome.
The Level 4 Marketing Executive Apprenticeship is ideal for anyone with Level 3 digital capabilities and for professionals who have experience of working in marketing at entry-level and have a good marketing hierarchy in place and are looking to take their knowledge to the next level and be able to
This one-day Fundamentals of Marketing for Business course gives participants the skills and knowledge to tackle the key marketing challenges that a firm encounter not only from day-to-day, but with a medium and long-term perspective.
Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective.
We offer a number of Access to Higher Education (HE) Diploma courses that prepare students to study at University and we tailor them specifically for student needs. All our Access courses come with the support of a personal tutor and include fully interactive online learning activities.
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