This course will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
DurationThis course will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making.
This course module is one of three modules which are part of the Level 6 Marketing Diploma. The module comprises of three units which cover situation analysis, planning and implementation and control. You will be assessed through assignment-based submission.
You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
You will learn how to understand an organisation’s structure, interpret information and inform strategic decision making. You will also learn to develop marketing objectives and strategy in order to deliver marketing objectives.
Kirklees College is uniquely vocational and offers a wide range of 16-18, higher education, adult courses and apprenticeships taught by industry experienced tutors to provide learners with hands-on experience in their chosen career path.
As well as full-time and part-time study programmes, Kirklees College is one of the leading apprenticeship providers in the UK. Each year, we train over 1,000 apprentices in 30 occupational areas.
Kirklees College is committed to serving the local communities and businesses throughout the Kirklees region, working with over 1,000 employers around West Yorkshire.
Get your business off the ground by implementing effective marketing strategies. Learn the proven marketing strategies for a successful business by taking this Marketing and Advertising Strategies for Small Business course.
CIM Marketing course is offered by Belfast Met.The Belfast Business School is dedicated to ‘leading the city to work’ and offer a diverse range of relevant part time programmes delivering skills aligned to economic growth.
Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective.
Improve your brand awareness, audience engagement, web traffic and conversions. Get taught by some of London's most impressive Marketing experts.
IBT Certificate in Professional Marketing (Level 4) is aimed at helping learners in acquiring skills and knowledge that will facilitate in planning and delivering marketing campaigns at an operational level in any business organisations.
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