This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
DurationCourse Description
Contemporary marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Students will understand marketing in the context of logistics and supply chain management program.
This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
Learning Outcomes
By the end of this course, students will be able to:
DESCRIBE the importance of marketing and the marketing process to create and capture customer value
DESCRIBE marketing’s role in strategic planning to build customer relationships
EXPLAIN sustainable marketing, social responsibility and marketing ethics
DESCRIBE micro and macro marketing environments
EXPLAIN the importance of understanding consumer and business buyer behavior
DESCRIBE the importance of customer segmentation and the product development and management process
DESCRIBE different types of product pricing strategies
DESCRIBE various marketing channels and the importance of these marketing channels in supply chain management
Commonwealth College offers career training in Winnipeg and we have students from all over the world. Programs offered at Commonwealth College are Ministry approved and ensure focussed learning.
Our faculty consists of highly experienced industry-trained tutors. If you need help in picking the right path for you, Commonwealth College’s Career Service team and Admissions Counsellors can help you find the right program and right career by carefully assessing your experience and qualifications.
Building a career in marketing is an exciting journey!
Students are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business career. Students learn the strategic market planning process in both the business-to-consumer and business-to-business market areas.
Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site.
Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions.
About Coursetakers.com
Coursetakers.com is more than a decade old course aggregator and Online course platform that helps students find courses and compare course prices from Training providers in the UAE, UK, USA, India and South Africa, by just submitting their inquiry through the website. Coursetakers also helps Institutes, Universities and Online Instructors market their courses, gain leads and get more students to enroll into their courses.
© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy
Online
USA
UK
India
UAE
South Africa
Canada
New Zealand
Australia
Malaysia
Singapore