This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
DurationCourse Description
Contemporary marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Students will understand marketing in the context of logistics and supply chain management program.
This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
Learning Outcomes
By the end of this course, students will be able to:
DESCRIBE the importance of marketing and the marketing process to create and capture customer value
DESCRIBE marketing’s role in strategic planning to build customer relationships
EXPLAIN sustainable marketing, social responsibility and marketing ethics
DESCRIBE micro and macro marketing environments
EXPLAIN the importance of understanding consumer and business buyer behavior
DESCRIBE the importance of customer segmentation and the product development and management process
DESCRIBE different types of product pricing strategies
DESCRIBE various marketing channels and the importance of these marketing channels in supply chain management
Commonwealth College offers career training in Winnipeg and we have students from all over the world. Programs offered at Commonwealth College are Ministry approved and ensure focussed learning.
Our faculty consists of highly experienced industry-trained tutors. If you need help in picking the right path for you, Commonwealth College’s Career Service team and Admissions Counsellors can help you find the right program and right career by carefully assessing your experience and qualifications.
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