This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
DurationCourse Description
Contemporary marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Students will understand marketing in the context of logistics and supply chain management program.
This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
Learning Outcomes
By the end of this course, students will be able to:
DESCRIBE the importance of marketing and the marketing process to create and capture customer value
DESCRIBE marketing’s role in strategic planning to build customer relationships
EXPLAIN sustainable marketing, social responsibility and marketing ethics
DESCRIBE micro and macro marketing environments
EXPLAIN the importance of understanding consumer and business buyer behavior
DESCRIBE the importance of customer segmentation and the product development and management process
DESCRIBE different types of product pricing strategies
DESCRIBE various marketing channels and the importance of these marketing channels in supply chain management
Commonwealth College offers career training in Winnipeg and we have students from all over the world. Programs offered at Commonwealth College are Ministry approved and ensure focussed learning.
Our faculty consists of highly experienced industry-trained tutors. If you need help in picking the right path for you, Commonwealth College’s Career Service team and Admissions Counsellors can help you find the right program and right career by carefully assessing your experience and qualifications.
The Office Administrator – Marketing Specialist diploma program offers you the most current marketing strategies while also teaching vital business skills with practical Business Administration courses along the way.
Students will look at avenues to promote a business through numerous topics including social media, traditional media, themes, marketing, advertising, desktop publishing, and incorporation of the latest technology.
Creating awareness of a new initiative is one of the first steps to ensure its acceptance into an organization. The first step is to build and change management plan then sell it, or market it to key stakeholders, executives and persons who are advocates for the initiative.
In this course, students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result.
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
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