In this course, you will explore the management of marketing, with emphasis on marketing research, analysis, planning and control. Case studies will provide an opportunity to apply marketing principles in an examination of Canadian business problems.
DurationWhat you will learn:
Learn about vital marketing phases such as finding a need, helping to design a market-oriented product, and developing and executing a promotions program.
Explore the theory and application of marketing fundamentals, including topics like customer value, consumer behaviour, market research, market segmentation, marketing strategy, and the much-referred-to four Ps (product, price, promotion, and place).
Go deeper into the marketing concept method and acquire knowledge in areas such as the strategic marketing process, developing customer relationships and value, buyer behaviour, environmental scanning, organizational markets, market segmentation, measurement and targeting, new product development, product and brand management, and marketing communication.
The University of Alberta in Edmonton is one of the top teaching and research universities in Canada, with an international reputation for excellence across the humanities, sciences, creative arts, business, engineering and health sciences.
Mission:
Within a vibrant and supportive learning environment, the University of Alberta discovers, disseminates and applies new knowledge through teaching and learning, research and creative activity, community involvement and partnerships.
The U of A gives a national and international voice to innovation in our province, taking a lead role in placing Canada at the global forefront.
Vision:
To inspire the human spirit through outstanding achievements in learning, discovery and citizenship in a creative community, building one of the world's great universities for the public good.
This class will serve as an introduction to business marketing with an emphasis on the creative aspects of the discipline. First, we will learn to develop creative strategies to solve business problems.
In this course you will learn what makes marketing a critical activity in business growth, exploring the broad principles and practices of marketing from a practical perspective.
Get ready to work in a fast-paced, creative industry that evolves quickly. You'll learn how to create and foster value to the marketplace with a forward-thinking attitude.
The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities.
The Certificate in Brand Management will help you develop and execute superior strategies that align brand and business goals. You'll learn how to track brand equity and value, evaluate the return on investment (ROI) of individual marketing investments and explore and develop new leadership skills.
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