In this course, you will explore the management of marketing, with emphasis on marketing research, analysis, planning and control. Case studies will provide an opportunity to apply marketing principles in an examination of Canadian business problems.
DurationWhat you will learn:
Learn about vital marketing phases such as finding a need, helping to design a market-oriented product, and developing and executing a promotions program.
Explore the theory and application of marketing fundamentals, including topics like customer value, consumer behaviour, market research, market segmentation, marketing strategy, and the much-referred-to four Ps (product, price, promotion, and place).
Go deeper into the marketing concept method and acquire knowledge in areas such as the strategic marketing process, developing customer relationships and value, buyer behaviour, environmental scanning, organizational markets, market segmentation, measurement and targeting, new product development, product and brand management, and marketing communication.
The University of Alberta in Edmonton is one of the top teaching and research universities in Canada, with an international reputation for excellence across the humanities, sciences, creative arts, business, engineering and health sciences.
Mission:
Within a vibrant and supportive learning environment, the University of Alberta discovers, disseminates and applies new knowledge through teaching and learning, research and creative activity, community involvement and partnerships.
The U of A gives a national and international voice to innovation in our province, taking a lead role in placing Canada at the global forefront.
Vision:
To inspire the human spirit through outstanding achievements in learning, discovery and citizenship in a creative community, building one of the world's great universities for the public good.
Marketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.
In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
Marketing course is offered by Yellowquill College. You will be working with an industry standard, certified instructor who is highly experienced. Your instructor knows and respects who you are, where you come from and where you want to go.
The objective of this program is to provide the student with opportunities to acquire and apply the knowledge of desktop publishing & basic marketing skills to meet the demands of today’s business.
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