The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities.
The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities.
Its objective is to expose students to a broad range of marketing knowledge and processes, administration skills, and practical tools that will assist them in dealing with situations within a marketing related career.
The program will provide the skills to progress into manager-level careers, given the proper combination of skills, experience, personal attributes, and additional training.
This program provides students with:
Leading-edge marketing skills and current course curriculum relevant to today’s businesses in Canada, and in some cases, internationally.
An introduction to the most relevant aspects of marketing support and administration.
Professional skills in high demand by employers. These skills include: teamwork, communication, customer service, leadership, research and problem solving.
A solid knowledge of marketing practices and principles. It also develops the student’s ability to relate and apply this knowledge to the many facets of marketing.
Proficiency in Microsoft Office Applications and graphics.
Students are required to take some elective courses from prescribed study areas.
For more than 35 years Academy of Learning Career Colleges (AOLCC) have been recognized as post-secondary, career training leaders, offering a wide range of Certificate and Diploma programs designed to provide students with job-ready knowledge, skills and abilities that are in demand in today’s competitive job market.
In 1987 the first Academy of Learning Career College opened in Richmond Hill, Ontario, and expanded out west to British Columbia in 1990. Today, AOLCC locations can be found across Canada in PEI, Nova Scotia, Ontario, Alberta, Saskatchewan, Manitoba and British Columbia.
At Academy of Learning Career College, our unique training approach and visionary initiatives have contributed to our success by identifying the gap between a formal education and the realities of the working world.
Our distinct approach to learning shifts away from teaching in the traditional lecture format to an on-site, online, computer-based, facilitated, learning-by-doing method. This approach to training encompasses comprehensive vocational diploma programs along with short, effective certificate courses.
Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication.
Students will look at avenues to promote a business through numerous topics including social media, traditional media, themes, marketing, advertising, desktop publishing, and incorporation of the latest technology.
In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
Take your marketing skills to the next level by thinking more strategically. Create value for both customers and organizations. Discover how you can facilitate strong customer relationships and develop effective strategy.
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