Marketing Management Course

Marketing lies at the core of all businesses. It is a set of guiding principles and organizational philosophies for communicating with the customer, competitors, collaborators and the environment.

Even if you have an extraordinary product, if you don’t market it correctly, it would not be able to garner the appropriate audience for it. Marketing managers are the ones who have the responsibility of connecting customers to the core company.

This course offers a complete overview to marketing management. The course explains the nature and purpose of marketing, followed by the fundamentals of the thought process that goes into the marketing of a product, service or brand.

It takes a deep dive into consumer behavior, retail marketing, digital marketing, rural marketing, marketing of services, product management, brand management, Integrated marketing communications, marketing channel management, marketing research methods, pricing strategies, new product marketing and growth strategies.