The Marketing Management: Principles and Practices course focuses on supercharging the skillsets of a participant and allowing them to gain the confidence to create, implement and manage a winning marketing plan in any organisation.
DurationThe course is aimed at those who want to gain a holistic understanding of Marketing Management and how the different areas of market segments work together strategically, operationally and financially for organisational strategy in the marketing mix.
The Marketing Management: Principles and Practices course focuses on supercharging the skillsets of a participant and allowing them to gain the confidence to create, implement and manage a winning marketing plan in any organisation.
The University of Stellenbosch Business School Executive Development (Pty) Ltd, more commonly referred to as USB-ED, is a private company offering leadership and management development (short course) programmes across Africa for both corporates and individuals.
The USB’s international standing and reputation is confirmed by the triple crown international accreditations, EQUIS, AMBA and AACSB.
Marketing is a critical function in business and works hand in hand with sales. Marketers work in a variety of sectors and fields and are involved in branding, research, advertising, communication, PR, digital and social media.
To obtain a National Certificate: A total of 7 subjects: 3 Fundamental and 4 Vocational subjects, of which 3 are compulsory and 1 is optional.
This course will introduce you to relevant terms, an overview of marketing principles, and an introduction of the sales process and the customer life cycle.
International Marketing training is offered by African Training Institute (ATI). African Training Institute (ATI) is an international training institution that was established to meet the ongoing needs of the African workforce in the current dynamic business environment.
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