The Marketing Management: Principles and Practices course focuses on supercharging the skillsets of a participant and allowing them to gain the confidence to create, implement and manage a winning marketing plan in any organisation.
The course is aimed at those who want to gain a holistic understanding of Marketing Management and how the different areas of market segments work together strategically, operationally and financially for organisational strategy in the marketing mix.
The Marketing Management: Principles and Practices course focuses on supercharging the skillsets of a participant and allowing them to gain the confidence to create, implement and manage a winning marketing plan in any organisation.
The University of Stellenbosch Business School Executive Development (Pty) Ltd, more commonly referred to as USB-ED, is a private company offering leadership and management development (short course) programmes across Africa for both corporates and individuals.
The USB’s international standing and reputation is confirmed by the triple crown international accreditations, EQUIS, AMBA and AACSB.
Marketing is a critical function in business and works hand in hand with sales. Marketers work in a variety of sectors and fields and are involved in branding, research, advertising, communication, PR, digital and social media.
Marketing is the organisation discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organisations and on the management of a firm’s marketing resources and activities.
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Learners on this course will be given an introduction to marketing and its benefits.
This short course introduces you to the field of marketing. It equips you with the knowledge and skills that you need to define the marketing concept, apply marketing decision-making, and explain marketing opportunities.
People involved or wishing to work in Marketing will access this Qualification. It will also serve as an entry Qualification into the higher levels of Marketing Qualifications.
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