Marketing Training Course

Effective Marketing is really important in today's rapidly changing business environment. With greater competition and higher expectations from customers: Marketing must be a priority for all organisations whatever industry or size. A Marketing Strategy and a comprehensive Marketing Plan are essential. 

The use of technology has changed Marketing: Traditional Marketing needs to incorporate Digital Marketing. Web site design, Search Engine Optimisation, Social Media and the use of email are now key parts of any Marketing Plan.

Benefits For The Delegate:

• Develop your Marketing Skills to increase sales.
• Prepare a Marketing Strategy and a Marketing Plan including Digital Marketing.
• Learn to use social networking to engage potential customers.

Content of the Training Course:

• To define Traditional Marketing and Digital Marketing.
• To demonstrate how to define a Marketing Strategy.
• To show what is meant by the Marketing Mix.
• To illustrate the importance of the Marketing Plan.
• To demonstrate how  to set SMART Objectives.
• To show how to assess the External Environment.
• To illustrate the Internal Capabilities of an organisation.
• To show how to perform a SWOT Analysis.
• To demonstrate how to identify a Competitive Advantage and Unique Selling Points.
• To illustrate Promotional techniques.
• To show the importance of using technology: Web site optimisation, Social Networks, email campaigns and CRM systems.
• To highlight Marketing in practice.