While media relations refer to the company’s relationship with journalists, public relations extend beyond the media to the general public. Media relations involve working alongside the media to inform the public of the company’s mission, policies and practices in a positive and consistent manner.
While media relations refer to the company’s relationship with journalists, public relations extend beyond the media to the general public. Media relations involve working alongside the media to inform the public of the company’s mission, policies and practices in a positive and consistent manner. Its purpose is to maximize positive coverage in mass media outside of paid advertising.
Public relations involve the spreading of information between the company and the public. Its aim is to persuade the public to maintain a certain point of view about an organization or company. Speaking at conferences, industry awards, working with the press, social media and employee communication all form part of public relations.
Media and Public Relations are excellent vehicles for communicating a company’s value. Good networking skills enable an organization to tap into existing relationships and expand the scope of its network.
In TBAE’s Media and Public Relations course, participants will gain knowledge on how to effectively manage the company’s image and value by forming solid networks through strategic communication planning. The course also provides participants with skills in dealing with the media and the public.
Subjects covered in the Media and Public Relations course include Networking for Success, The Meet and Greet, Dressing for Success, Writing, Setting Goals, Media Relations, Issues and Crisis Communication Planning, Social Media (The PR Toolkit) and Employee Communications.
TBAE is a completely mobile team building facilitation company offering team building in South Africa including Cape Town, Johannesburg, Pretoria and Durban. We also facilitate customized virtual team building events for remote teams.
We are able to facilitate our mobile team building themes at any suitable venue (provided the venue allows team building). In addition, we are also able to offer highly competitive venue hire, catering and accommodation packages at certain venues where we’ve previously hosted events.
TBAE offers interactive team building activities that are adventurous, but safe. One of the best features of our activities is that everybody is able to participate, no matter their fitness level or physical abilities. We are able to accommodate pregnant ladies and those with disabilities (our client, the Disabled People of South Africa, selected us to facilitate the event at their annual conference).
Humour forms an important component of most of TBAE’s group team building activities. In these activities we use humour as our methodology of getting the participants to“drop their guard”. This is ideal, especially if you require “a fun day out of the office, where everyone gets to know each other”.
If you require more specific outcomes for your team building event, TBAE has various outcome based activities which include outcomes such as communication, cooperation, goal setting, creative thinking, decision making, leadership, problem solving, resilience, time management and trust.
TBAE offers a wide variety of indoor team building activities such as Minute to Win It, Murder Mystery, Drumming, Movie Making, Art Workshop and Creative Construction. These activities can be facilitated at most team building venues, depending on the size of your group. These activities are also easily facilitated at your own venue.
TBAE also offers non-accredited soft skills courses for groups. The courses focus on behavioural competencies for improved interpersonal skills. These interpersonal skills are essential for building relationships of trust, empathy, and productive interactions within your team.
TBAE offers more than 70 skills training courses including courses such as anger management, conflict resolution, change management, creative problem solving, organizational skills, personal productivity, stress management and work-life balance.
TBAE’s training courses take place in the form of a workshop. With the wide range of skills courses available, you can easily choose the perfect course to complement your conference or team building event. The interpersonal skills learned in these courses can often be more valuable to a team’s long term success than many specific occupational skills.
TBAE's soft skills courses are offered as part of / or as a team building / enrichment option. The courses are focused on groups and can be done at a venue arranged by TBAE or at a venue arranged by you. The courses are not currently on offer for individuals.
The Tbae Approach — All Tbae Team Building Programs Skilfully Combine:
TBAE Philosophy
Effective teams allow workplaces to be productive, challenging, and fun
Teams are tools. As such, each team design has its own uses, its own characteristics, and its own limitations. Teamwork is neither “good” nor “desirable” – it is a fact.
"Whenever people work or play together, they do so as a team.”
—Peter Drucker
Effective teams take effort and practice
Simply put, people don’t always play well together. Most professional teams – sports teams for example – practice approximately 90% of the time so they are ready to win the game. Corporate teams are lucky if they get to practice 1% of the time and as a result rarely reach their collaborative potential.
A key ingredient to effective teams is healthy relationships
In a workplace full of voicemail, email, and brief meetings, teams rarely have the time and opportunity to develop authentic and trusting relationships.
The Tbae Advantage
TBAE Team Building is a leader in the team building industry because of:
Our Experiential Approach – Confucius wisely said “I hear and I forget, I see and I remember, I do and I understand.” People learn most effectively through experience. Our action-based approach to team building also results in a more enjoyable and memorable experience.
The Appropriateness of Our Programs – TBAE Team Building experiences are designed to engage all participants, regardless of ability or activity level. There are always vital roles for every participant. Also, programs skillfully balance the tension between having fun while not being silly.
Our Responsiveness and Customization – The TBAE Team Building team provides our clients with prompt team building solutions that fit their unique needs. All programs can be tailored and modified to work with a wide range of group sizes and event themes.
The Power of Experiential Learning
Confucius was on to something when he wisely stated, “What I hear I forget, what I see I remember, (and) what I do I understand.”
As an organization with the motto “all work. all play.”, it seems logical that TBAE Team Building would utilize an experiential approach. However, this action-based process is much more than just fun and games – research strongly suggests that it produces some of the most powerful learning possible.
Research conducted by Edgar Dale in 1960 shows the effectiveness of learning according to the media involved in learning experiences. According to Dale's research, the least effective method (the top of the cone) involves learning from information presented through verbal symbols, i.e., listening to a lecture or a keynote speaker.
The most effective method (the bottom of the cone) involves direct, purposeful learning experiences that fully engage the learners in the process.
The Learning Pyramid charts the average retention rate for various methods of training. These retention percentages represent the results of research conducted by National Training Laboratories in Bethel, Maine.
According to the chart, lecture (the top of the pyramid) achieves an average retention rate of 5%. On the opposite end of the scale, the "teach others/immediate use" method achieves an average retention rate of 90%.
TBAE Team Building fully embraces this experiential learning philosophy. Using initiatives, learning games, facilitated discussions, business simulations, and adventure experiences, participants experience learning in a hands-on and memorable way. The most noticeable benefits of TBAE team building events include:
Breaking down barriers in a fun, participative way.
Identifies leadership qualities in team members.
Improves communication and teamwork.
Highlights the diversity, honing specific skills within a team.
Promotes professional business relationships.
Creates respect for different personalities and cultures.
Identifies the dynamics and behaviour traits of high performing teams.
The developed team spirit can be taken back to the office environment for implementation in the workplace.
TBAE Team Building Facilitators
TBAE’s team building facilitators are all highly skilled, experienced facilitators who are committed to exceeding your expectations and making your next team building event the most memorable ever. We offer a vast array of team building exercises, both physical and mental, to achieve your objectives and make your program unforgettable.
A career in Public Management will prepare you for a variety of public service functions. A strong element of the course is knowledge of administrative structures and an understanding of the public and private sector.
Companies employ public relations experts to manage the perception of the company and its brands. PR practitioners must possess strong writing and organisational skills, be confident and creative and have a persuasive edge.
The course is offered as contact sessions and will include both theoretical and practical application. Course notes and the prescribed textbook are requirements for the course.
Public Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business w...
Public Relations Management course is offered by Higherway Institute Of Learning. Higherway institute of Learning is a leading education, training and development organisation that designs innovative learning solutions to enhance productivity and efficiency in the workplace.
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