MSc Tourism Marketing Management

Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research and sustainability, alongside more focused study relating to destinations, services and tourism resources.

Key features of the course include:

• a teaching team with extensive research and knowledge exchange experience in tourism, as well as wider marketing disciplines

• experiential learning via case studies and high-calibre industry collaborations and speakers

• capstone projects with the opportunity to lead a theory-based or practice-based research project

• teaching focused on transferable skills and employability prospects informed by leading tourism organisations worldwide

Our MSc Tourism Marketing Management students come from all parts of the world, which lends itself well to the international field of tourism. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives in the classroom.

Assessment

Assessment varies between classes. Methods used are informed by SCQF (Scottish Credit and Qualifications Framework) and FQHEIS (Framework for Qualifications of Higher Education Institutions in Scotland) Descriptors for master's degrees.

You'll be required to conduct both primary and secondary research to undertake critical analysis across assessments that comprise individual and group elements. Submission formats include written reports and essays, oral presentations, examination and class tests, and reflective submissions.

Entry requirements
Academic requirements    

• Minimum second-class Honours degree, or overseas equivalent (view the entry requirements for your country) in any subject.

English language requirements    

• Students whose first language is not English must have a minimum of 6.5 IELTS score, with no individual score lower than 5.5. Get more information about the English language requirements for studying at Strathclyde.