Multimedia Storytelling & Content Marketing

by University of Toronto School of Continuing Studies Claim Listing

This new certificate will unveil the art of visual storytelling. It's geared to marketers, community managers, communications professionals, brand managers and entrepreneurs working in the private, public and not-for-profit sectors.

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Course Details

This new certificate will unveil the art of visual storytelling. It's geared to marketers, community managers, communications professionals, brand managers and entrepreneurs working in the private, public and not-for-profit sectors. You'll learn about content creation, brand journalism, scriptwriting, video and audio production, photography and data visualization.

You’ll also hone your content writing skills, which is one of the most important skillsets in content marketing. instructors are industry leaders in marketing communications, brand management, journalism and the creative arts. They'll share their insights into storytelling, production and design and provide feedback on the portfolio of work you create. The program offers a range of digital and online technologies you can access anywhere and anytime.

 

What you'll learn

  • Understand the world of multimedia storytelling and the visual web.
  • Develop projects that integrate a range of platforms and technologies.
  • Create resonant stories and branded content that reflect high-level strategy.
  • Use the latest digital tools and media.
  • Build a network of like-minded professionals and a portfolio of original material.
  • Toronto Branch

    158 St George St, Toronto

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