Music Business Masterclass

Three major forces in the South African music industry combine to create THE course in Music Business Academy of Sound Engineering is proud to present the Music Business Masterclass (MBM).

Billed as “the premier one-stop business course for the modern musician trying to make it in the new music industry,” the MBM is designed to train artists and managers, up to the highest professional level, in everything they need to know about today’s music business.

The industry is abuzz with talk of how the music business has changed, how record companies might be fading away, and how artists need to “do it themselves” as independents.

The problem, however, is that there is not enough information readily available for average South African musicians to empower themselves to take advantage of this situation.

That is all set to change with the introduction of the MBM. The course is given by perhaps one of the most highly respected industry training consultant in the professional music environment, under the auspices of the Academy of Sound Engineering.

The course covers everything from contracts and contract law, to marketing, new business models and the use of the tal arena.

This skills program covers the following topics:

• Getting Started

• Artist Agreements

• Income Streams

• Planning for Success

• Marketing Start

• Business Models

• Royalties

• Record Deals

• Publishing Contracts

• Artist Management

• Artist Management Agreements