Practical Public Relations (Short Course)

This 2 day workshop will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. Experienced PR professionals will guide you through the ins and outs of public relations and give you the opportunity to pitch an idea and work as a small agency.

Course description

• The Practical Public Relations Short Course will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR.
• Experienced PR professionals will guide you through the ins and outs of public relations and give you the opportunity to pitch an idea and work as a small agency.

Course Outcomes
By the end of this course you should be able to:

• Put together a simple PR plan
• Understand the basic principles of public relations
• Understand how PR contributes to organisational success
• Who Should Attend
• Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.

Level
Beginner

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
• Experience life on campus
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Shop in our college shops for any materials you might need
• Ask questions of your tutor in real time
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

A certificate of completion:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
• We always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates are great to compliment your cv.

Details
Topics Covered

• Fundamentals of public relations
• Identifying stakeholders
• PR planning
• PR tactics
• Liaising with the media
• What journalists want
• Writing a news release
• The relevance of Social Media