In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.
DurationThe field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however.
In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.
This two-day workshop will help teach participants how to:
Mainstream Corporate Training has been serving the North American community since 2005, by providing solutions for both professional and personal development. Our strategy is to offer growth solutions that set us apart from other providers.
As part of this continuous pursuit, we have created an expansive library of 220+ training titles that connect key learning areas, many of which have been identified as cornerstone skills for building a successful, modern-day business environment.
If a challenging career consulting with professional businesses, community organizations, or government agencies sounds appealing, then public relations may be for you.
Learn the information necessary to achieve public relations writing success, including how to write and format documents such as news releases, advisories, media kits, backgrounders, and fact sheets through study, practice, peer and instructor feedback, and assignments.
This module teaches how to effectively communicate with your ratepayers as well as the media. Learn how to become proactive. Special tips will be given on public speaking and techniques used by print, radio, television and other media.
With a broad foundation of PR knowledge and focus on strategic communication, this program emphasizes best practices, tackles current and emerging issues and develops the skill set to be a leader in the field.
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