This five-week certificate program will take you inside public relations with information and exercises that will enable you to develop and implement a PR plan.
DurationThe Internet has transformed public relations, ushering in a plethora of new ways for successfully and effectively crafting and delivering the right messages to the right target audiences at the right time.
Whether you work in a company or a PR firm, the Public Relations Essentials in a Digital World Certificate Program will help you improve your knowledge and application of public relations in today’s digital age.
This five-week certificate program will take you inside public relations with information and exercises that will enable you to develop and implement a PR plan.
You will learn the latest digital and traditional PR tools and tactics, ways to identify and pitch digital and traditional media to generate earned media coverage, tips for maximizing content and placements, current PR best practices, how to use artificial intelligence in PR, and more.
Who Should Attend
This program is ideal for anyone who:
Wants to learn the basics of PR
Is looking for a refresher PR course
Wants to improve their knowledge and application of PR
Is newly responsible for in-house PR
May start working with or in a PR agency
DePaul has more than 300 undergraduate majors and graduate programs, so chances are good we have what you’re looking for. Many of our professors work in Chicago as consultants, researchers and entrepreneurs, and incorporate their experiences in the classroom.
You’ll actually get to know your professors. 97 percent of all classes are taught by faculty members—not teaching assistants.
Everyone isn’t the same here. And that’s good. By nurturing diversity and intentionally incorporating multiple viewpoints into academic and student life, you’ll have a learning experience that better reflects—and prepares you for—the world.
The program is designed to insure all students master all aspects of marketing and public relations, which include advertising, branding, and corporate communications.
Public Relations (PR) and Communications should be at the heart of business performance. Modern communications methods, tools and channels have greatly increased its power. This lively and challenging course is focused on developing skills and competence to effectively practice PR and communication...
This class will incorporate a workshop approach, with emphasis on weekly assignments that are critiqued and discussed as a class.
When we least expect it, we may be faced with managing a crisis situation that requires very special skills. How you interact with members of the media during this time of crisis is crucial.
Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image ...
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