The main aim of this workshop is to encourage and enable delegates to present their sales messages stylishly and persuasively to expert buying audiences and improve their conversion rates. The focus is placed firmly on performance and creativity in top level presenting.
Description
The main aim of this workshop is to encourage and enable delegates to present their sales messages stylishly and persuasively to expert buying audiences and improve their conversion rates. The focus is placed firmly on performance and creativity in top level presenting.
It is aimed at experienced sales professionals who are expert at selling but need to be able to present and pitch for business at high skill levels in order to land major accounts. Delegate numbers will be restricted to 4 people. Delegates should be willing and be prepared to give video-recorded presentations as part of the course.
Course Syllabus
The syllabus of the Sales Presenting course is comprised of two modules, covering the following:
Module One
Components of Top Presenting
Preparation and performance in presenting
Being stylish and compelling
Differentiation, risk-taking and presenting
Connecting with your audience
Achieving impact and drama
Creating a buying emotion
Getting out of a comfort zone
First delegate presentations
Module Two
Pitching in Teams
Getting your act together - the plan
Looking and sounding like a team
The buyer's perspective
Getting your moves right - choreography
Dealing successfully with questions
Rehearsing to succeed
Second delegate presentations
Dragon's Den Exercise
The delegation is split into two groups, each with a specific product or service to win the Dragons' investment.
They have to also present to the Dragon's Den their business case for feedback and negotiate with the Dragons to gain either an "I'm in" or an "I'm out" reply.
A full debrief is then conducted covering:
Planning
Commercial consequences
Putting forward a business case
Critical thinking
Negotiating
Selling skills
Presentation skills
Profile building
Dickson Training Limited is a learning and development provider and consultancy company that specialises in management development, interpersonal skills training, business coaching and team building.
Also available is our own range of psychometrics and e-Books to support the various methods of development. We have a strong heritage in successfully developing Leaders in the commercial sectors.
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Ace Workplace Learning is a Matrix Accredited organisation, which delivers the National Careers Service contract.
The course covers key tips and techniques not only on improving performance and delivery but also on how to (and when to) inter-act with an audience. These tips include how to cope with 'drying up' and with awkward or difficult audiences but points out that in the vast majority of cases the audienc...
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