Search Engine Marketing Course

The majority of online activity begins with a search, where search engines can capture intent from potential customers and direct them to your business.

In BrainStation’s SEO course, you will build Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills that will help you drive website traffic, reach target audiences, build brand awareness, and optimize your digital presence.

Leverage SEM and SEO tools to implement organic and paid search strategies that drive traffic, improve brand presence, and support business growth.

Launch into the first unit of BrainStation’s Search Engine Marketing course by gaining a strong understanding of search engine optimization (SEO) and search engine marketing (SEM).

Gain an overview of how search engines work, and learn how different approaches toward advertising on search engines —paid search vs organic search — can be combined to deliver results.

You'll also become familiar with key SEO tools and important concepts that will prepare you for the advanced work ahead.