Search Engine Optimisation Essentials+

Workshop Description

Search Engine Optimisation is a mainstream marketing strategy for any business in any industry. Search Engine Optimisation allows businesses to get free targeted online traffic.

This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.

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Learning Outcomes

• Manage Search Engine Ranking.

• Implement Search Engine Methods of assessing SEO.

• Determine organisation’s SEO strategies.

• Manage keyword research in alignment with SEO strategies.

  • Provide SEO recommendations to elements and structure of websites and web pages.

  • Optimise content creation by partnering with editorial and marketing teams.

• Apply the social network media for SEO

  • Evaluate and interpret the internet marketing strategies of a website.

  • Monitor web analytics dashboards and reports on SEO strategies.

• Identify the processes involved in managing search results.

• Evaluate search performance across channels to improve rankings.