Search Engine Optimisation Introduction (SEO) Training

Search Engine Optimisation (SEO) is the process of improving a website to increase organic visibility for specific search queries. The goal of SEO is to improve the quality and quantity of traffic to your website through tweaks in your code and the structure of your site.

SEO is key to search visibility, reaches your entire target audience, provides 24/7 promotion and better still, is something you can learn how to do yourself. Our course teaches the accepted techniques and technologies that will give your website the highest rankings in Search Engines.

After attending, delegates will be able to optimise their websites for Search Engines such as Google using the most valid and proven techniques. Topics covered include How search engines work, Keywords and keyword groups, Site and page structure, Supporting SEO, External sites and Useful tools.

Course Outline
How Search Engines work

• Site Indexing
• Spiders and bots
• Google PageRank technology
• Reciprocal Linking

Keywords and Keyword Groups

• What are keywords
• Useful tools to identify effective keywords
• Why some keywords are better than others
• Analysing keyword Density
• Where to use keywords on your page

Site and page structure

• Navigation vs Searchable pages
• Using titles and subtitles effectively
• Alt tags on photos
• Why video is important
• Hands on practice with a Wordpress.com account

Supporting SEO

• Marketing your site
• The importance of blogging
• Google Business Profile

External Sites

• The importance on internal linking
• Effective inbound links
• Back links

Useful tools

• Keyword Density Checkers
• Keyword suggestions
• Site Maps
• Google Webmasters- tools