Search Engine Optimisation (SEO) Training

by Charles Mann Solutions Claim Listing

A short 1-day course to improve your google search position. Our search engine optimisation seo training course is one of the top in malaysia, having been conducted since 2012 and with continuous developments of the content to ensure it relates to the very latest changes and developments in how sear

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img Duration

1 Day

Course Details

A short 1-day course to improve your google search position. Our search engine optimisation seo training course is one of the top in malaysia, having been conducted since 2012 and with continuous developments of the content to ensure it relates to the very latest changes and developments in how search engines such as google work to rank websites and landing pages.

By covering the principles of SEO along with the latest methods of conducting keyword research and utilising search engine optimisation tools and software, our programme has proved very popular and beneficial for many of the largest companies in Malaysia.

Professional Search Engine Optimisation Training

  • Search Engine Optimisation (SEO) is widely regarded as an important and fundamental part of any digital marketer’s arsenal, yet it still remains very misunderstood by many who still follow SEO techniques from the 90’s and early 2000’s. Search Engine Optimisation has come a long way since then due to Google setting the standard and high bar for websites to aspire to. However, the techniques and SEO strategies that can be employed are relatively simple to achieve.
  • Our SEO training course and workshop demystifies the jargon associated with search engine optimisation, helping marketers, designers and developers create successful SEO campaigns that will compliment other online marketing activity as well as improve ranking in Googe search and other major search engines. Participants have attended from industries such as travel/tourism, F&B, education, creative agencies and financial/banks.
  • The day is packed full of useful strategies, case studies, recommended tools and the very latest research on best practice. It aims to empower attendees to run their own SEO campaigns or to better manage their SEO agency relationships. 

Why Attend Our Search Engine Optimisation (SEO) Training Course?

  • Our SEO course is perfect for short and concise, yet comprehensive coverage of all the search engine optimisation strategies and techniques you will require.
  • By covering on-page and off-page optimisation techniques, along with the lesser known methods of improving ranking position, our training course will equip you with skills to ensure higher coverage than competitors.
  • With majority of consumers searching for products and services online, it is vital for businesses and organisations to enhance their websites with SEO strategies to ensure reaching target audiences.

Our Search Engine Optimisation (SEO) Training Course Programme

  • Overview of the search marketing landscape
  • How search engines work and rank relevant websites in search results
  • How social media is impacting on SEO
  • A review of the risks when running SEO campaigns
  • Examples of common SEO implementation issues
  • Setting and measuring SEO goals and objectives
  • Keyword research and planning: outsmarting your competitors
  • Keyword research tools and software
  • Using research tools to avoid the Google penalty
  • How the psychology of user search behaviour impacts on website design
  • Competitor benchmarking - techniques and tools
  • Understanding how search engines crawl websites
  • Creating and submitting webmaster sitemaps
  • Techniques to deal with duplicate or similar content
  • Dealing with migrating or relaunching websites
  • How to create metadata for search engines and social networks
  • Using Google tools to improve engagement and research keywords
  • Managing your web designers: case studies of poor web design
  • Using tools to run SEO audits
  • A lesson in link building science
  • Google PageRank and its influence on modern SEO
  • Google official advice on SEO and tips
  • Social Media and its effect on link building
  • Optimising your website architecture for link building
  • Using sitemaps and their benefit
  • Different structured approaches to running SEO campaigns
  • Reviewing, testing and refining search engine optimisation
  • Future SEO trends

Who Should Attend

  • Web Designers and Developers
  • Sales and Marketing Staff
  • Marketing Executives
  • Junior Digital Marketers
  • Marketing Graduates
  • Business Development Managers
  • PR Professionals
  • Advertisers
  • Event Organisers and Managers
  • Promotions and Customer Service Managers
  • Online Marketers
  • Digital Strategists
  • Business Owners
  • Petaling Jaya Branch

    47-1 Jalan PJU 5/20E, Kota Damansara, 47810, Petaling Jaya

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