WordPress is a platform for creating, editing & maintaining websites. SEO (Search Engine Optimisation) is the process of making changes both on and off your website to ensure improved positioning in search results and to encourage site visitors to take desired actions e.g. buy, subscribe, contact et
WordPress is a platform for creating, editing & maintaining websites. SEO (Search Engine Optimisation) is the process of making changes both on and off your website to ensure improved positioning in search results and to encourage site visitors to take desired actions e.g. buy, subscribe, contact etc. also known as conversions.
In this SEO for WordPress course, discover how search engines ‘think’ and use that knowledge to assess and implement strategies that will elevate your site in search results and increase conversions.
Implement technical changes easily using WordPress and recommended plugins. Learn how to make the most of free Google tools that will enhance and further your SEO efforts.
The course covers a range of methods used to optimise a WordPress site. Topics explored include: Introduction to Search Engines, Project Scoping and Analysis, Choosing and Using Keywords for Maximum Impact, Optimise HEAD Tags in WordPress, Creating Search Friendly Content, Image and Video Optimisation techniques, Optimisation for Local Business, Social Media Integration, Google Analytics and Search Console overview and Blog Optimisation.
Learn from your home or your office. Our live-stream virtual courses are the same courses as our face-to-face classroom courses, so you will still receive your Adobe recognised certificate.
This online education course will give you valuable digital skills for your career or business. You will learn a simple process that you can use to get a website generating more leads, sales and profits PLUS surprising social media shortcuts that will give you the best results for the least effort.
This one-day course looks at how you can profile your customers to gain deeper insights into the types of content they want to consume and the best practices for creating low cost but highly effective content. We will cover the strategies behind content marketing and step-by-step ways to plan, crea...
This skill set addresses the skills and knowledge required to provide services on a freelance basis. It is for people who want to offer their skills, or plan to offer their services on a freelance basis.
In this dynamic, industry-focused course, you will learn the latest real-world digital marketing strategies and techniques used by digital agencies and innovative businesses to engage an online audience.
Email Marketing is no longer just newsletters and company updates that are broadcast to an entire list at once. It's about delivering the correct message, to the right people of your list, at a time they're most likely to open and engage with it.
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