SEO involves the practice of increasing the quantity as well as the quality of traffic or visitors to the website. Not only that, but it also includes understanding the ranking factors to develop and implement search marketing strategies.
DurationSearch engine optimization, or SEO, is always considered to be an integral part of any website or organization. SEO involves the practice of increasing the quantity as well as the quality of traffic or visitors to the website. Not only that, but it also includes understanding the ranking factors to develop and implement search marketing strategies.
Search engine optimization, or SEO, is always considered to be an integral part of any website or organization. SEO involves the practice of increasing the quantity as well as the quality of traffic or visitors to the website.
Not only that, but it also includes understanding the ranking factors to develop and implement search marketing strategies. At Calgary Digital Marketing Training, we certainly believe that SEO is one of the most challenging and rewarding disciplines in the industry. Therefore, if you are up for the challenge, you will surely have a fun time in our basic and advanced SEO training.
What should I expect?
These comprehensive Basic and Advanced SEO Trainings will teach you how to optimize website content to have the highest search engine ranking. It also includes practical lessons on basic as well as advanced SEO for you to constantly improve.
Subsequently, your content creation skills would also be put to good use. This training is not only limited to SEO concepts but also delivers topics on keyword research, website audit and documentation, Google AdWords, and Google Analytics.
Regardless of having little knowledge in this field, you have nothing to worry about. Our experts will surely provide you with the knowledge you need. Truly, this SEO training course covers key elements needed to create an effective marketing strategy.
Calgary Digital Marketing Institute & Training Center provides both online and on-site training in Canada. If you are a local or a resident of Calgary and its neighboring cities and towns, you are more than welcome to attend our on-site classroom training.
SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). Here are some of the key topics that could be covered in an SEO training course:
Introduction to SEO
Understanding the basics of search engine optimization
Understanding the importance of SEO in digital marketing
Understanding the role of search engines in the buyer's journey
Keyword Research
Understanding the importance of keyword research in SEO
Conducting keyword research using different tools
Understanding keyword metrics and analysis
Creating a keyword strategy and mapping keywords to website pages
On-page Optimization
Understanding on-page optimization factors
Conducting an on-page SEO audit
Optimizing website content, title tags, meta descriptions, and headers
Optimizing images and videos
Structuring URLs and site navigation
Off-page Optimization
Understanding off-page optimization factors
Building high-quality backlinks
Creating and optimizing social media profiles
Understanding the role of online directories and listings
Technical SEO
Understanding the importance of technical SEO
Conducting a technical SEO audit
Improving website speed and performance
Creating and submitting a sitemap
Implementing schema markup and structured data
Local SEO
Understanding local SEO and its importance for local businesses
Creating and optimizing Google My Business listings
Building citations and local backlinks
Understanding the impact of online reviews on local SEO
Analytics and Reporting
Setting up and using Google Analytics
Understanding key metrics and KPIs in SEO
Analyzing website traffic and performance
Creating SEO reports and tracking progress
At the Digital Marketing Institute in Calgary, we have professional trainers to guide and train in SEO, Marketing, Social Media for Business classes, Email Marketing, Blogs, and Content Marketing Strategies. We support our trainees with live projects to gain hands-on experience and build confidence with digital marketing work.
Our institute boasts a team of industry experts and experienced practitioners who serve as instructors, ensuring that our students receive practical insights and real-world expertise.
We offer a wide range of training programs that cover various digital marketing disciplines, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more. Our curriculum is carefully designed to align with industry standards and best practices, giving our students a competitive edge in the job market.
What sets us apart is our commitment to providing hands-on training through practical exercises, case studies, and live projects. We believe in a learn-by-doing approach, allowing our students to apply their knowledge in a simulated business environment. Additionally, we provide continuous support and mentorship to our students, ensuring their growth and development throughout their learning journey.
Whether you are a fresh graduate looking to kickstart your career in digital marketing or a professional seeking to upgrade your skills, our institute is the ideal place to acquire the expertise needed to thrive in the digital era. Join us and unlock the opportunities that await in the exciting world of digital marketing
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