Social Media Marketing

Social media is dominating our mode of conversation with one another. What is social listening? How can you leverage on social communities such as Facebook, Twitter, LinkedIn, Instagram etc. to create a positive and influential digital presence?

Learn about the ever-changing social media landscape and how you can use it to your advantage from personal branding to creating a social media marketing strategy for your company. This course will also touch on the difference between using social media for the usual corporation and for a non-profit organisation.

This course comprises of the below essential skills for digital marketing across social media platform.

Apart from being trained to become a strong social media practitioner, some useful skills which you can expect to acquire from this course are:

• Social Media Readiness Assessment of an Organisation
• Marketing on various social media platforms e.g. Facebook Marketing, LinkedIn Marketing
• Content Creation
• Conversation Management & Community Building
• Microblogging and Influencer Management