Learn the skills needed to maximize your social media imprint and impact.
DurationLearn the skills needed to maximize your social media imprint and impact. This course will focus on how to market across various social media platforms, and will cover subject matter such as how to create a social media following, how to engage and create social media and online communities, and best strategies for creating and directing web traffic.
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
The University of Alberta in Edmonton is one of the top teaching and research universities in Canada, with an international reputation for excellence across the humanities, sciences, creative arts, business, engineering and health sciences.
Mission:
Within a vibrant and supportive learning environment, the University of Alberta discovers, disseminates and applies new knowledge through teaching and learning, research and creative activity, community involvement and partnerships.
The U of A gives a national and international voice to innovation in our province, taking a lead role in placing Canada at the global forefront.
Vision:
To inspire the human spirit through outstanding achievements in learning, discovery and citizenship in a creative community, building one of the world's great universities for the public good.
The objective of the digital marketing program is to train technicians capable of carrying out the coordination and integration of multimedia content on various digital platforms
Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships.
This course is designed to teach our students the artifacts of using social media as an advertising environment. It teaches our students how to target the related audience and how to get the biggest bang for their buck.
This training is for anyone who wants to acquire basic knowledge of Google Analytics, understand the sources of traffic and the different reports offered by the tool.
MCIT's Fundamentals of Digital Marketing certificate aims to provide students with the conceptual framework and knowledge needed in developing strategic digital marketing campaigns.
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