Social Media Marketing Certificate Course

Social media has become our go-to place; be it for staying in touch, getting information, or shopping. It has become an important marketing channel for a variety of businesses to reach their target audience.

The use and impact of social media have increased to a whole new level nowadays. Hence, the birth of the social media marketing age!

Curriculum

Comprehensive, in-depth, and targeted training will be the key towards achieving unsurpassed success. With a unique vision for our students and extensive experience in the professional arena, we at Felix ITs have come up with a comprehensive and interesting syllabus for students.

Fundamentals of Social Media

• Get started by learning about how marketing can be strategically done with the help of social media. Start by defining your goals and deciding on whether to go for organic, paid, or a combination of both. Think about the budget and plan on realistic goals within your timeframe.

Know Your Audience

• Start by learning how to identify your customers, which plays a major role in the success of your marketing. Learn how to collect customer insights by interaction, study the patterns in them, create audience personas, generate data from customer analytics, and come up with a plan of action accordingly. The trick is to not make any assumptions about your audience and use facts to make your decisions correctly. Ponder upon what type of content will appeal to your audience and the tools that can be used to enhance the engagement.

Explore New Concepts

• Marketing being a vast and evolving field, there is so much to learn about. In these lessons, learn about important marketing concepts, what branding means, and what metrics mean. Branding means how you create a powerful presence of your company, which includes elements like logo, theme, and consistency in the design or content. Metrics mean the parameters on which you will judge your progress. It might be conversions or new followers, whichever is most suitable for your campaign.