Social Media Marketing (WSQ)

Have you always wondered which are the best social media channels to engage your potential customers, given the plethora of channels and your limited time and manpower to create content? Have you always wanted to grow your followers but struggle to create content that attracts more people to follow you? Or perhaps you want to know how strong your competitors are in social media marketing and what they are doing so that you can reference what they are doing and tweak it for your own purposes? 

WSQ – Social Media Marketing course has been designed as an introduction to social media marketing and will serve to answer all the questions you have above and more.

At the end of this 2-day course, you will be able to:

• Recognize the different channels available in the digital marketing arena to distribute your content
• Create SMART goals that are measurable and attainable with your budget and stipulated time frame
• Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers
• Craft out your content strategy to capture the attention of your potential customers
• Create content suitable for Facebook
• Evaluate the Return on Investment (ROI) of your content marketing efforts and effectiveness of your social media campaigns to facilitate the iteration of the content strategy and creation