Storytelling

Storytelling

Storytelling is a powerful way to share business communications, bring data to life and share ideas. Storytelling can enhance the understanding and retention of information.

Your story needs to appeal to the heart as well as the head so that it impacts people in multiple ways simultaneously. With so much ‘data’ readily available our story needs to cut through and have a physical, mental, emotional and spiritual.

Course overview

Most of us rely on data in our work to support our messages and to influence our customers and stakeholders to take appropriate action. We may understand the implications of our own data, but it can become confusing when we try to convey the meaning and the message to others through statistics alone.

To inspire action, we need to find a way of communicating the importance of the data to those who we’re seeking to engage. The best way of doing that is to bring the data to life by telling a story.
Stories move us to feel.

As a result, they also move us to act. They have the magical ability to fully immerse listeners so that they become emotionally, spiritually, and rationally engaged. When we hear stories, we’re able to recall key points and make sense of complex information more effectively. That results in a greater inclination to cooperate.

This workshop is about how to combine your data with visuals and a narrative. You can use this blend to get your message across in a way that not only informs people but also inspires and engages them.