Storytelling Mastery

In today’s world of 24-hour communication, you need to stand out and be memorable if you’re going to make an impact. Bombarding people with facts and figures or showcasing your intricate infographic may look impressive but it won’t capture people’s attention or move them into taking action.

Storytelling is at the heart of Ginger’s approach to compelling communication – the bridge to creating an emotional connection with audience and the ultimate evidence of why your work matters.

In this pioneering programme, we explore the power of storytelling in business, developing authentic leaders with the capacity to build relationships and influence change. We help clients transform high-stakes communications, bringing ideas, products and services to life through stories, transforming presentations, pitches and business conversations from uninspiring to unforgettable.

What do we cover?

Structure snd the bare bones of great stories:

We investigate stories as a key tool for masterful communicators, the science behind storytelling and the juicy details of a simple structure that can be applied to any story or presentation. You’ll participate in the live unpacking of storytelling structures and design, how to map a simple story structure and find the right story to suit your business purpose, and you’ll begin to construct your own story for a specific business message.

Adding the ‘muscles’ – beefing up your storytelling:

How to flesh out your story with the compelling details that make it appealing and memorable to others. We look deeper into structure and the vivid language and details that bring stories to life, how to add points of interest and drama in a way that suits your personality and corporate culture. You’ll learn from building out your own story and watching others receive live coaching.

Making it ‘dance’ – telling stories with personality:

You’ll develop advanced tools for making stories sparkle, using the techniques that set master storytellers apart and captivate audiences. We investigate body language, vocal delivery, adding drama and creating human connection, with practical advice on how to remember and deliver your story with confidence. You’ll be challenged to stretch your range to help you deliver your business story with maximum impact, turning up the volume on aspects of your personality that will help bring your story to life.

Pulling your business story together:

Pulling together lessons from the whole storytelling series, it’s time to take a deep breath and bring your full-force, ‘Gingered’ business story to the group. You’ll receive coaching, advice and a dose of challenge from your trainer on how to bring even more impact to your story. Plus, you’ll learn from seeing your colleagues express themselves in new and courageous ways.