Styling and Creative Direction

by International College of Management Claim Listing

Having a clear creative message is a vital requirement for any fashion retailer or brand. Delivering products that reflect the brand image that is well loved by consumers, requires buyers and stylists to demonstrate an understanding of not just the latest trends,

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Course Details

Having a clear creative message is a vital requirement for any fashion retailer or brand. Delivering products that reflect the brand image that is well loved by consumers, requires buyers and stylists to demonstrate an understanding of not just the latest trends, but insight into the needs and wants of their customers’ buying behaviour and lifestyles. 

Knowledge of how customers work, eat and live in your range, along with effective styling techniques delivers to a consumer’s lifestyle, drives intrigue and leads to the eventual purchase of products.

The aim of this subject is to provide students with the knowledge and understanding of working in the fashion and trend focused retail environment including clothing and accessories. This subject examines creative development including fashion stories and range plans.

Topics covered include creative and brand direction, case studies of style icons, personal and commercial styling techniques, fashion history, trend forecasting, merchandising and visual storytelling.

  • Sydney Branch

    451 Pitt Street, Haymarket, Sydney

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