The Art Of Influencing With Social Media And Content Marketing

Businesses know how important Social Media can be for their business but how would they decide on a social media platform and for what purpose? Is their planned budget sufficient? How do they measure success and plan for further optimisation?

This 5-day programme addresses these gaps and provides learners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective social media strategy.

This programme is designed by industry practitioners and aims to equip marketers with the latest knowledge and best practices in social media including Influencer Marketing, Content Creation and Paid Social Media advertising.

This is an extremely practical course as individuals/teams will have to deliver a plan that will be graded and this plan can be used as a blueprint for their own organisation’s social media marketing plan.

Learning Objectives:

• Understand the fundamentals of Social Media landscape
• Learn how to build a Social Media Marketing Strategy/Plan
• Learn about Social Media Measurement Metrics
• Understand the different Social Media platforms
• Develop Customer Personas for Content Strategy
• Develop framework for Content Strategy across different platforms
• Create meaningful and relevant content for your brand
• Understand Influencer Marketing and its Tools & Techniques