Visual Merchandising Training

Our Visual Merchandising Training Is Suitable For:

• Salesperson
• Store Supervisors/Managers
• Retail Executives.

Store Display 101

Learning Outcome

• Arrange the showroom with an appropriate display.
• Identify the ways to keep the showroom clean and tidy.
• Recognize the correct attire to wear in a showroom.

Content

Showroom, Your Domain

• Physical showroom vs online shop
• Differentiate between physical showroom and online shop
• Why do we need physical showroom?
• Sense of sight
• Type of customer expectation
• Importance of showroom display

Showroom Cleanliness and Hygiene

• The objective of cleanliness and hygiene in showroom
• How did cleanliness and hygiene affect customer experience?
• Cleanliness is the key for showroom safety
• Checklist of cleaning task
• Method on creating checklist of cleaning task

Retail Display Management

• How to organize a showroom?
• Space management
• Price tag arrangement
• Product display
• Showroom environment

Appearance and Grooming Standards

• What is workplace attire?
• The importance of workplace attire
• Male attire
• Female attire
• Do and don’t when wearing workplace attire.

Duty Roster

• The purpose of duty roster
• Why do we need a duty roster for showroom?
• Types of duty rosters (DFS)
• The differences between the 3 type of duty rosters
• The method to create a proper duty roster

Simulation Activities

• Buy Online vs Buy In-store
• Messy Showroom
• Puzzle: Memory Testing
• Personal Appearance
• Organize Your WORK

Premium & Luxury Visual Merchandising And Selling

Learning Outcome

• Practice excellence and meeting expectation in premium product market
• Demonstrate service that provide unique experience to serve premium clientele segments
• Understand key success factors of aesthetic visual merchandising

Content

• Grab Eyeballs in Merchandising Display Area for Premium Products
• 9 P’s of Luxury Brands vs General Brands
• Different Types of Customers in Luxury Classification
• 10 Parameters to Meet Premium Customer Demands