Website Design and Marketing for Entrepreneurs

This website design and marketing for entrepreneurs course is designed as a mixture of practical and academic study for those who aspire to be business owners. It includes the successful completion of mandatory modules.

The focus of this programme is on teaching learners about website design and marketing; and the business principles required by digital marketers.

This Qualification Allows Learners To Progress In The Following Areas:

• Develop Knowledge Related To The Principles Of Website Building And Marketing At An Intermediate Level
• Gain The Technical Knowledge And Understanding In Website Programming, Design Logic, And Dedicated Application Usage
• Develop Their Own Personal Growth And Engagement In Learning

Visual Design:

• Visual Design Principles
• Colour Theory
• Web Typography

Web Design:

• Website Content
• Prototypes And Mock-ups
• Launching A Website / Maintaining A Website

Digital Marketing Business Principles:

• Knowledge, Skills And Behaviours Required By A Digital Marketer
• Analysis, Strategy And Implementation Of Digital Marketing Campaigns
• Marketing Principles

Design Process:

• Interaction/interactive Design
• Building High Performing Websites
• Element Spacing

Marketing:

• Building High Performing Websites
• Marketing