WSQ Retail (SF): Visual Merchandising Presentation (Handle Merch Display)

In today’s dynamic retail environment, understanding visual merchandising is essential for success. This course introduces the foundational concepts and skills necessary for creating compelling visual displays that attract customers and enhance their shopping experience.

You will explore the significant impact of visual merchandising on customer perceptions and buying behaviour, especially in an era where the lines between physical and digital retail are increasingly blurred. Learn how to create immersive environments that engage the senses and evoke emotions, driving customer interaction and sales.

Through expert insights and practical techniques, you will discover how to effectively utilise store layouts, lighting, colour psychology, and signage to craft visually appealing displays. This course is ideal for those new to retail or anyone looking to enhance their knowledge and skills in visual merchandising.

Course Objectives

Upon completing this course, participants will be able to:

• Define Visual Merchandising: Understand what visual merchandising is and the role of visual merchandisers in retail.

• Analyse Customer Behaviour: Utilise data technology to infer customer preferences and understand how visual merchandising influences buying behaviour.

• Implement Merchandising Principles: Recognise the key principles of visual merchandising, focusing on creating engaging experiences for customers.

• Design Effective Layouts: Identify various store layouts, their strengths and weaknesses, and considerations for space planning.

• Apply Key Merchandising Elements: Distinguish between essential visual merchandising components, such as planograms, colour psychology, and effective product placement.

• Maintain Visual Standards: Explain the importance of housekeeping in visual merchandising and adhere to established guidelines.