4 'D' Phases of Product Management

What you will learn

• Introduction to product management and its core definition.
• Explore the 4 'D' phases that structure product management.
• Discover the importance of validating market needs and creating roadmaps, personas, and feature lists.
• Understand the role of design, different prototyping methods, and how to validate prototypes effectively.
• Learn how to prioritize the development backlog and craft user stories with acceptance criteria.
• Gain insights into delivery strategies, including go-to-market planning and the use of support and analytics tools.
• Apply your knowledge through a practical case study integrating all course concepts.

Requirements

• No prior experience or prerequisites required; perfect for beginners interested in product management basics.

Course Description

In today’s fast-paced tech world, countless digital products launch regularly aiming to solve real market problems. This course offers an accessible overview of how product managers ensure the right products are built for users through a structured approach.

We break down product management into four key phases: Discovery, Design, Development, and Delivery. You’ll learn how teams engage with markets to gather requirements, develop strategic roadmaps, collaborate on prototypes, and execute development while preparing for launch. Post-launch, you'll explore how analytics and customer support guide ongoing improvements.

By following these phases, you'll understand the complete lifecycle of a product from initial market research to delivering value to customers. A bonus case study will help you see how these concepts come together in real scenarios.

Who this course is for

• Anyone curious about product management and eager to learn the fundamentals.
• Students, aspiring product managers, or professionals seeking an introduction to product lifecycle concepts.