Celebrity Endorsements: Boost Brand Impact with Effective Strategies

Master the art of celebrity endorsements to boost brand visibility and customer preference. Learn how to select the right celebrities, design impactful endorsement strategies, and manage celebrity partnerships effectively. Ideal for marketing students and media professionals.

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2 Ratings

12 Enrolled

Created By Kisholoy Roy

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Course speifications

1.5 Hours

33 Files

Lifetime/ Unlimited

Certificate of completion

Created on Dec.5.2024

10 downloadable resources

Last Updated 12.Apr.2025

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Course description

What you'll learn

Understand theoretical and practical aspects of endorsements.

Learn the science behind selecting the right celebrity for endorsements.

Master effective techniques of celebrity endorsement.

Analyze successful models of effective endorsements.

Gain insights into differentiated brand communication.

Develop skills to manage celebrity endorsements effectively.

Requirements

Basic knowledge of marketing, advertising, and the entertainment industry.

Description

This course provides a comprehensive understanding of differentiated brand communication, emphasizing the importance of celebrity endorsements in brand promotion. While many brands use celebrities to stand out, not all achieve success. This course explains when and how to use celebrity endorsements effectively.

Students will learn the science behind celebrity selection, explore the factors influencing successful endorsements, and gain practical skills in managing endorsements across different industries. The course also covers the impact of endorsements on brand visibility and customer preferences.

While examples are drawn from the Indian market, the course content is globally relevant and applicable. By the end of the course, students will become skilled brand communication professionals capable of leveraging celebrity endorsements for maximum brand impact.

Who this course is for:

Undergraduate and graduate students of marketing and media studies.

MBA students specializing in marketing.

Junior executives in media and celebrity marketing.

Course content web

4 sections | 10 lectures | 2:00 total length

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1. Introduction to the Course

1 Lectures

Introduction

16.62 MB

2. Preliminary Understanding of Celebrity Endorsements

3 Lectures

Module 1 - What is Differentiated Brand Communication

19.61 MB

Module 2 - What is the Impact of Celebrities on Society

15.74 MB

Module 3 - What is Celebrity Endorsement

20.20 MB

3. Conceptual Understanding of Celebrity Endorsements

2 Lectures

Module 4 - What are the Theoretical Models of Celebrity Endorsements

13.42 MB

Module 5 - What is the Role of Celebrity Endorsement

18.42 MB

4. The Science behind Effective Celebrity Endorsements

4 Lectures

Module 6 - How to Select the Right Celebrity

14.88 MB

Module 7 - What are the Contributors to Effective Endorsements

12.82 MB

Module 8 - What are the Outcomes of Celebrity Endorsements

13.78 MB

Module 9 - How to Manage Celebrity Endorsements

15.14 MB