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Celebrity Endorsements: Boost Brand Impact with Effective Strategies
Master the art of celebrity endorsements to boost brand visibility and customer preference. Learn how to select the right celebrities, design impactful endorsement strategies, and manage celebrity partnerships effectively. Ideal for marketing students and media professionals.
Created By Kisholoy Roy
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Try Personal Plan for freeWhat you'll learn
- Understand theoretical and practical aspects of endorsements.
- Learn the science behind selecting the right celebrity for endorsements.
- Master effective techniques of celebrity endorsement.
- Analyze successful models of effective endorsements.
- Gain insights into differentiated brand communication.
- Develop skills to manage celebrity endorsements effectively.
Requirements
- Basic knowledge of marketing, advertising, and the entertainment industry.
Description
This course provides a comprehensive understanding of differentiated brand communication, emphasizing the importance of celebrity endorsements in brand promotion. While many brands use celebrities to stand out, not all achieve success. This course explains when and how to use celebrity endorsements effectively.
Students will learn the science behind celebrity selection, explore the factors influencing successful endorsements, and gain practical skills in managing endorsements across different industries. The course also covers the impact of endorsements on brand visibility and customer preferences.
While examples are drawn from the Indian market, the course content is globally relevant and applicable. By the end of the course, students will become skilled brand communication professionals capable of leveraging celebrity endorsements for maximum brand impact.
Who this course is for:
- Undergraduate and graduate students of marketing and media studies.
- MBA students specializing in marketing.
- Junior executives in media and celebrity marketing.
Course content
Introduction
Module 1 - What is Differentiated Brand Communication
Module 2 - What is the Impact of Celebrities on Society
Module 3 - What is Celebrity Endorsement
Module 4 - What are the Theoretical Models of Celebrity Endorsements
Module 5 - What is the Role of Celebrity Endorsement
Module 6 - How to Select the Right Celebrity
Module 7 - What are the Contributors to Effective Endorsements
Module 8 - What are the Outcomes of Celebrity Endorsements
Module 9 - How to Manage Celebrity Endorsements
Instructor
Dr. Kisholoy Roy is a distinguished educator with a Ph.D. in Management from IIT (Indian School of Mines), Dhanbad, and an MBA in Marketing from Visva-Bharati University, Santiniketan. As an Accredited Management Teacher (AMT) certified by AIMA, New Delhi, and a Google-certified digital marketing professional, Dr. Roy brings a wealth of knowledge and experience to his teaching.
With over 20 years of empirical research in the field of Celebrity Endorsements, Dr. Roy has authored multiple successful books, including:
"How to Execute Celebrity Endorsements for Enhancing Brand Preferences?"
"How has the Indian Brand Endorsement Landscape Evolved?"
He is also a Goodreads author, known for his popular case study trilogy:
"How to Write and Teach Case Studies Effectively?"
"How to Enhance Shelf Life of Case Studies?"
"How to Write Effective Teaching Notes & Teach Case Studies Effectively?"
Dr. Roy’s teaching approach is dynamic, making classes engaging and insightful. He encourages students to think differently and approach problems laterally. Besides teaching, he conducts workshops in digital marketing, copywriting in advertising, case study writing, and self-publishing.
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