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Copywriting for High-Priced Programs
Learn how to write, structure, and format persuasive long sales pages that effectively sell high-ticket events, courses, and coaching programs.
Created By Marcia Yudkin
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Try Personal Plan for freeAbout this course
This hands-on course teaches you how to craft compelling long sales pages specifically designed for high-priced offerings like events, retreats, coaching, and courses.
You’ll learn how to clearly explain complex products, build trust, and answer every question your potential buyer might have—all while persuading them to take action.
Through practical exercises, video lessons, and real examples, you’ll gain confidence to write polished sales pages that convert.
By course end, you’ll have the skills to create your own long sales page or write for clients, with reusable tools and checklists for ongoing success.
What you will learn
- Write persuasive promotional pages for workshops, courses, retreats, and coaching programs.
- Know when to use long versus short copy based on your offer and audience.
- Include all necessary elements to inform, persuade, and motivate buyers.
- Understand how to increase perceived value through your writing.
- Master key formatting elements like bullet points, subheadings, and paragraph breaks.
- Avoid hype and focus on genuine reasons that encourage sign-ups.
Requirements
- Interest in the psychology of selling.
- Willingness to focus, practice, and learn.
Who this course is for
- Anyone who needs to write a convincing long sales page quickly for themselves or a client.
- No prior copywriting experience required.
Course content
1. Lesson 1. When Do You Need a Long Sales Page and Why
1.1. Byrd Society Letter - A Classic
2. Lesson 2. About This Course
2.1. Copywriting Glossary
3. Lesson 3. Prewriting Analysis
3.1. Text for Assignment #1
4. Lesson 4. Discussion of Assignment #1
5. Lesson 5. Sales Page Components
5.1. Bullets With Bite; Sales Page Components
6. Lesson 6. Some Marketing Psychology Pointers
7. Lesson 7. Formatting Your Sales Page
8. Lesson 8. Sample Sales Pages With Commentary
8.1. Sample-Sales-Page-1-with-Commentary
8.2. Sample-Sales-Page-2-with-Commentary
8.3. Sample-Sales-Page-3-with-Commentary
8.4. Sample-Sales-Page-4-with-Commentary
9. Lesson 9. Discussion of Assignment #2
9.1. Version-A
9.2. Version-B
9.3. Version-C
9.4. Sales-Page-Checklist
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Instructor
With a passion for helping marketers who don’t fit the usual mold, Marcia Yudkin brings a fresh, practical approach to marketing. She is the author of 17 traditionally published books, including the popular 6 Steps to Free Publicity, now in its third edition, alongside numerous ebooks and multimedia courses.
Marcia’s expertise has been featured on National Public Radio and in major publications like The Wall Street Journal and Entrepreneur, as well as newspapers worldwide. Her advice is especially suited for introverts and nonconformists who dislike typical “shoulds” in marketing.
Beyond coaching, Marcia shares insightful cultural critiques and support for introverts through her platform, Introvert UpThink, making her a respected voice for thoughtful, authentic marketing strategies.
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