Lifetime - Access
Copywriting Fundamentals: With Practice Assignments
Quickly master essential copywriting skills with hands-on assignments to craft persuasive marketing messages that drive results.
Created By Marcia Yudkin
Get this course with 2000+ of our top related courses with personal plan.
Try Personal Plan for freeAbout this course
Jumpstart your marketing writing by learning fundamental copywriting principles that deliver results—even if you're a complete beginner.
This practical course covers key concepts such as features vs. benefits, crafting compelling headlines, building credibility, and creating persuasive offers.
What sets this course apart are the real-life writing assignments, allowing you to practice, compare, and refine your skills with expert feedback.
Veteran copywriter Marcia Yudkin guides you step-by-step, giving you the confidence to write effective promotional content from start to finish.
What you will learn
- Transform words into persuasive marketing tools through hands-on practice.
- Analyze persuasion challenges to identify key motivators that drive readers to act.
- Craft marketing pieces that include all essential elements, from simple to complex.
- Differentiation techniques to make your offerings stand out from competitors.
- Capture attention, explain your offer, and close the deal with confidence.
- Gain a comprehensive overview of effective copywriting principles and techniques.
Requirements
- Perfect for absolute beginners.
- Great refresher and practice for those with some copywriting experience.
Who this course is for
- Anyone wanting to learn practical and potentially lucrative writing skills.
- Employees tasked with writing marketing content but unsure where to start.
- Aspiring freelancers seeking a solid foundation in copywriting.
- Managers or business owners who need to evaluate copywriters’ work effectively.
Course content
1. Introduction
1. Lesson 1: The Importance of What
1.1. Babyography Before
2. Lesson 2: 6 Ways to Clarify the What
2.1. Babyography After
3. Lesson 3: Benefits - the So What
3.1. Benefits Worksheet
1. Lesson 4: The Top 8 Types of Headlines
1.1. Exercise 3
1.2. Exercise 3 Answers
2. Lesson 5: 8 Leads That Set the Hook
2.1. Exercise 4
1. Lesson 6: Differentiate from the Competition
1.1. Exercise 5
2. Lesson 7: 10 Ways to Dramatize Differences
3. Lesson 8: Now You Try #1
3.1. Exercise 6A
3.2. Exercise 6B
3.3. Persuading on Paper Chapter 20
1. Lesson 9: Credibility Builders
1.1. Credibility Builders
1.2. Exercise 7
2. Lesson 10: The Top 5 Types of Social Proof
2.1. Testimonials
3. Lesson 11: Credibility Killers
1. Lesson 12 What Is an Offer?
1.1. All About Offers
2. Lesson 13: Elements of Offers
2.1. Exercise 8
3. Lesson 14: Now You Try #2
3.1. Exercise 8 Answers
1. Lesson 15: Tone
1.1. Persuading on Paper Chapter 4
2. Lesson 16: Formatting Copy
2.1. Exercise 9
3. Lesson 17: Now You Try #3
3.1. Exercise 9 Answers
1. Conclusion
1.1. Copywriting Checklist
Similar courses
Explore More
Instructor
With a passion for helping marketers who don’t fit the usual mold, Marcia Yudkin brings a fresh, practical approach to marketing. She is the author of 17 traditionally published books, including the popular 6 Steps to Free Publicity, now in its third edition, alongside numerous ebooks and multimedia courses.
Marcia’s expertise has been featured on National Public Radio and in major publications like The Wall Street Journal and Entrepreneur, as well as newspapers worldwide. Her advice is especially suited for introverts and nonconformists who dislike typical “shoulds” in marketing.
Beyond coaching, Marcia shares insightful cultural critiques and support for introverts through her platform, Introvert UpThink, making her a respected voice for thoughtful, authentic marketing strategies.
More Courses by Marcia Yudkin
Recieve the best deals..
