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Copywriting Fundamentals: With Practice Assignments
Quickly master essential copywriting skills with hands-on assignments to craft persuasive marketing messages that drive results.
4.3
11 Ratings
116 Enrolled
Created By Marcia Yudkin
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Course speifications
2:41}} Hours
39 Files
Lifetime/ Unlimited
Certificate of completion
Created on 1 Jul 2025
10 downloadable resources
Last Updated 1 Jul 2025
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$27.99
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Try Personal Plan for freeAbout this course
Jumpstart your marketing writing by learning fundamental copywriting principles that deliver results—even if you're a complete beginner.
This practical course covers key concepts such as features vs. benefits, crafting compelling headlines, building credibility, and creating persuasive offers.
What sets this course apart are the real-life writing assignments, allowing you to practice, compare, and refine your skills with expert feedback.
Veteran copywriter Marcia Yudkin guides you step-by-step, giving you the confidence to write effective promotional content from start to finish.
What you will learn
- Transform words into persuasive marketing tools through hands-on practice.
- Analyze persuasion challenges to identify key motivators that drive readers to act.
- Craft marketing pieces that include all essential elements, from simple to complex.
- Differentiation techniques to make your offerings stand out from competitors.
- Capture attention, explain your offer, and close the deal with confidence.
- Gain a comprehensive overview of effective copywriting principles and techniques.
Requirements
- Perfect for absolute beginners.
- Great refresher and practice for those with some copywriting experience.
Who this course is for
- Anyone wanting to learn practical and potentially lucrative writing skills.
- Employees tasked with writing marketing content but unsure where to start.
- Aspiring freelancers seeking a solid foundation in copywriting.
- Managers or business owners who need to evaluate copywriters’ work effectively.
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Course content
8 sections | 39 lectures | 2:41 total length
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all sections
1. Introduction
1 Lectures
1. Introduction
-
2. Part I. The What and the So What
6 Lectures
1. Lesson 1: The Importance of What
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1.1. Babyography Before
0.26 MB
2. Lesson 2: 6 Ways to Clarify the What
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2.1. Babyography After
0.02 MB
3. Lesson 3: Benefits - the So What
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3.1. Benefits Worksheet
0.03 MB
3. Part II. Capture Attention
5 Lectures
1. Lesson 4: The Top 8 Types of Headlines
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1.1. Exercise 3
0.39 MB
1.2. Exercise 3 Answers
0.39 MB
2. Lesson 5: 8 Leads That Set the Hook
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2.1. Exercise 4
0.39 MB
4. Part III. Differentiate and Dramatize
7 Lectures
1. Lesson 6: Differentiate from the Competition
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1.1. Exercise 5
0.04 MB
2. Lesson 7: 10 Ways to Dramatize Differences
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3. Lesson 8: Now You Try #1
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3.1. Exercise 6A
0.02 MB
3.2. Exercise 6B
0.02 MB
3.3. Persuading on Paper Chapter 20
0.24 MB
5. Part IV. Credibility and Proof
6 Lectures
1. Lesson 9: Credibility Builders
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1.1. Credibility Builders
0.01 MB
1.2. Exercise 7
0.70 MB
2. Lesson 10: The Top 5 Types of Social Proof
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2.1. Testimonials
0.25 MB
3. Lesson 11: Credibility Killers
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6. Part V. Offers
6 Lectures
1. Lesson 12 What Is an Offer?
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1.1. All About Offers
0.39 MB
2. Lesson 13: Elements of Offers
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2.1. Exercise 8
0.27 MB
3. Lesson 14: Now You Try #2
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3.1. Exercise 8 Answers
0.02 MB
7. Part VI. Putting It All Together
6 Lectures
1. Lesson 15: Tone
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1.1. Persuading on Paper Chapter 4
0.28 MB
2. Lesson 16: Formatting Copy
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2.1. Exercise 9
0.12 MB
3. Lesson 17: Now You Try #3
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3.1. Exercise 9 Answers
0.05 MB
8. Conclusion
2 Lectures
1. Conclusion
-
1.1. Copywriting Checklist
-
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