This program is intended for marketing executives, managers and operations personnel, who are involved in social media marketing or social business. We help you monitor, manage and develop social media strategies.
?This course will equip you with all the knowledge on Search Engine Optimisation (SEO) that you will need to generate traffic to your site and increase your chances to get potential leads.
This program is intended for marketing executives, managers and operations personnel, who are involved in social media marketing or social business. We help you monitor, manage and develop social media strategies.
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Course Objectives:
Manage and monitor Search Engine Optimisation (SEO) campaigns for the organisation's digital assets and contents across channels and conduct analysis on performance of SEO campaigns
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?Topics:
Module 1: Organisation's SEO Strategies
?Module 2: Search terms, keywords and keyword density
??Module 3: Search engine ranking and search engine methods of assessing SEO
???Module 4: Social network media in the context of SEO
?Module 5: Internet marketing strategies of a website
Module 6: Criteria for evaluating internet marketing strategies of a website
Module 7: Processes involved in managing search results
Module 8: Criteria for evaluating search performance across channels
Module 9: Elements and structure of websites and webpages
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2-day in-class course with e-Learning component.
This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.
Since we entered Singapore in 2015, The Leadership Institute (SG) has been providing learners with a rich and diverse learning environment. Knowledge, creativity and hands-on experience have always been at our core, and we’re proud of learners who have grown, learn and create with us each passing day.
This 5-day programme addresses these gaps and provides business owners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective digital marketing plan.
Become proficient in launching successful digital campaigns from ideation (persona, strategy) to omni-channel implementation (Google ads, Facebook ads, SEO… etc.) to data-driven optimisation (experiments, analytics).
The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts
This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.
Digital marketing is a broad topic and can be confusing for business leaders. This series simplifies all the concepts of digital marketing into a cohesive guide that helps business navigate its many often technical subjects and understand how incorporate them into the business fabric.
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