2-day WSQ Search Engine Optimisation (SEO)

This course will equip you with all the knowledge on Search Engine Optimisation (SEO) that you will need to generate traffic to your site and increase your chances to get potential leads.

This program is intended for marketing executives, managers and operations personnel, who are involved in social media marketing or social business. We help you monitor, manage and develop social media strategies.

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Course Objectives:

Manage and monitor Search Engine Optimisation (SEO) campaigns for the organisation's digital assets and contents across channels and conduct analysis on performance of SEO campaigns

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?Topics:

Module 1: Organisation's SEO Strategies

?Module 2: Search terms, keywords and keyword density

??Module 3: Search engine ranking and search engine methods of assessing SEO

???Module 4: Social network media in the context of SEO

?Module 5: Internet marketing strategies of a website

Module 6: Criteria for evaluating internet marketing strategies of a website

Module 7: Processes involved in managing search results

Module 8: Criteria for evaluating search performance across channels

Module 9: Elements and structure of websites and webpages

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2-day in-class course with e-Learning component.

This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.