From beyond the walls of the classroom and into a real-life creative studio, this hands-on experiential course will walk students through the steps of designing a jewelry collection through the Kendra Scott lens.
DurationFrom beyond the walls of the classroom and into a real-life creative studio, this hands-on experiential course will walk students through the steps of designing a jewelry collection through the Kendra Scott lens. The project-based course will encourage collaboration by building team-centered student groups from various disciplines.
Students will gain experience by working directly in designated groups and with faculty from the Division of Textiles and Apparel and leaders from the Kendra Scott team. A series of student projects will focus on research, design, product development, product launch and merchandising for a jewelry collection suitable for the Kendra Scott target market.
The semester-long course will provide insight into designing a jewelry collection while working with development and merchandising to create a line plan. Courses will take place at both the UT campus and Kendra Scott design studio or online as students work through the various stages of design to 3D prototype development.
The semester will end with a virtual student exhibition in partnership with the Kendra Scott team where one piece may be chosen for distribution in selected Kendra Scott stores. This experiential course is open to all majors at the junior and senior level and will meet once a week for three hours.
The intent of featuring student designs is solely for the purpose of showcasing student work and celebrating Kendra Scott’s partnership with UT. 20% of the proceeds from this product are donated back into the WEL Institute. Kendra Scott does not make a profit from this product.
The Kendra Scott Women’s Entrepreneurial Leadership Institute (KS WEL Institute) at The University of Texas at Austin will strengthen the next generation of courageous, creative female leaders who will change the world — in business and beyond.
Through an environment of community, diversity, inclusivity and empowerment, we will redefine leadership and entrepreneurship by growing the number of women-owned and women-led businesses.
This course introduces students to the fundamentals of marketing including the various marketing channels, tools, concepts and terms and how each plays a critical role in marketing a product or service.
You have a great website, which is a good marketing tool, but unless people know where to find you they don’t know you exist. We have created an online program that simplifies the process of what you need to do from the smallest to larger budgets to go from grass roots to international.
The purpose of this course is to provide participants with a framework for transforming an organization into an engaged, productive, and inclusive workforce.
Strategic Marketing for Competitive Advantage is based on Wharton’s popular MBA marketing management program, and unlike executive education programs offered elsewhere, it is taught by MBA faculty.
The objective of this online class is to inform students as to new and successful ways to market their company successfully. This class demonstrates successful techniques in marketing a company to get the best results at the least expense.
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