If you want to fine-tune your craft of copywriting, this Copywriting course led by Matt McCutchin is the one for you. Each week, students are tasked with writing for clients and brands of their choice, introducing them to different copywriting domains including taglines, OOH, body copy, radio/audio,
DurationIf you want to fine-tune your craft of copywriting, this Copywriting course led by Matt McCutchin is the one for you. Each week, students are tasked with writing for clients and brands of their choice, introducing them to different copywriting domains including taglines, OOH, body copy, radio/audio, and more.
You are also taught how to build a brand’s voice, consider the customer touchpoints, and work on different narrative styles among other practices that prepare you to think from the shoes of the brand and for the customer.
Assignments for this course are writing-heavy and include drafting a brand manifesto, creating a campaign-ready tagline with a distinct voice, and writing out-of-home billboards for Austin's celebrated El Arroyo trailer sign on 5th Street. Fall 2023 students of this class were even asked to submit their headlines to El Arroyo, so watch out for their work when you are driving by 5th Street.
As a premier research and education program for the 21st century field of information, the School of Information is changing the future by engaging the present and preserving the past.
What is an iSchool?
We are living in an Information Age. Information systems and technologies are fundamentally shaping the behaviors of individuals, organizations, and society — impacting how we interact and connect, learn and develop new knowledge, conduct business, engage with culture, participate in politics and government, and much more.
Research and teaching at the School of Information explore:
the interactions of people and information
the processes of managing and organizing information for meaning and use
the impact of new technologies and behaviors on individuals, organizations, and society
Our students learn to design new tools, analyze human activities, organize information, and ensure technology serves its intended users.
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