ADV 338L Copywriting

When you study copywriting at M.AD School, you’re always learning something new.In the same week you might write a video series for YouTube, strategize a campaign with an art director and present your new product idea, a donut shaped burger, to BurgerKing’s global marketing director.

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle.

This foundational course introduces students to the use of research and insights in developing the marketing and advertising journey. Students will understand the steps in developing an advertising campaign, establish campaign objectives and strategy, and discuss media planning and campaign evaluat...

You'll learn to design advertising and corporate communications of all types — newspaper and magazine ads, brochures, booklets, company logos and letterheads, product packaging, posters, outdoor billboards, and much more.

Words are critical to the success of your campaigns. Whether you’re writing an email, direct mail letter, blog post, or a Tweet, you need to create efficient marketing copy that gets read and acted on. In this course, you’ll learn how to write copy that jumps off the page.