Advance Search Engine Optimization (SEO) Workshop

But now, let’s cover good practices in seo. First, do something cool. Have a value proposition that separates you from your competitors. Second, include relevant keywords in your copy. There’s no need to think about keyword density.

But make sure your content includes the keywords people actually search for. Three, be smart about your tags, title tags and meta-description tags, and your site architecture.

Four, sign up for email forwarding in webmaster tools. This allows important messages from google, such as notifications for crawl issues, to be forwarded directly to the inbox you check regularly, whether that’s your work account inbox, yahoo, or gmail. Five, attract buzz. This helps bring natural links, great reviews, votes, +1s, and follows.  

If you want to read more about seo, you can always download the authority google pdf on best seo practices.