Advanced Certificate In Crisis Management For Business

Crises are on the rise. In the age of social media and digital communication, the response to handling a crisis effectively is paramount to business continuity, the morale of staff, impact on reputation and eventual survival of an organisation regardless of their size.

The overall objective of this certificate programme is to equip participants with a strategic framework of crisis management through the life cycle of managing a crisis from prevention, identification, management to recovery. A systematic and practical approach is adopted with real-life crisis case studies, scenario planning and organisational, team and individual capabilities that would be required at each step of the crisis life-cycle.

This includes understanding the terminology and language for effective crisis communication with internal and external partners, the press and social media; identifying issues unique to each industry and organisation that could trigger a crisis; managing a crisis with internal and external stakeholders; and post-crisis recovery. 

Topics Structure:

To achieve the Advanced Certificate in Crisis Management for Business, participants will need to complete the following modules offered by SMU Academy:

• Module 1: The Fundamentals of a Crisis Strategy 
• Module 2: Scenario Planning and Issues Management 
• Module 3: Crisis Management
• Module 4: Crisis Communication
• Module 5: Crisis Monitoring
• Module 6: Crisis Recovery