Comprising 6 modules, this certificate programme provides participants with the skills and confidence needed to respond to trends and changes in the digital marketing landscape.
DurationWe live in an era of disruption in which innovation and technology have transformed the way we live and work at an unprecedented rate. In order to remain relevant, marketers need to leverage emerging technologies to meet changing consumer behaviours, improve engagement, and achieve data-driven impact.
Comprising 6 modules, this certificate programme provides participants with the skills and confidence needed to respond to trends and changes in the digital marketing landscape.
By differentiating between types of marketing value creation and how these are measured, participants will gain meaningful insights into the importance of an integrated digital marketing strategy, learning to navigate digital disruption guided by customer experience, analytics, and marketing technology (MarTech).
Assessment:
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in Digital Transformation in Marketing issued by Singapore Management University.
Established in 2017, SMU Academy is the professional training arm of the Singapore Management University (SMU) and aims to grow the University’s impact, broaden its reach, and cultivate positive change through innovative continuing education offerings.
The Academy aspires to always be at the forefront of building capabilities and continuing professional development for an effective, innovative and responsive workforce in this ever-changing economy.
In partnership with the Government, leading businesses and the wider community, SMU Academy offers a comprehensive array of cutting-edge interdisciplinary programmes to support Singapore’s lifelong learning imperative, help organisations meet their reskilling goals, and equip individuals with the skills and competencies to develop a competitive advantage.
With over 800 quality programmes to choose from, our participants are empowered to thrive in the future of work through a practice-oriented, experiential, and interactive approach that integrates academic depth, real-world business cases and interdisciplinary learning.
Our Vision
To be Singapore's dominant provider of continuing education, and the premier provider in the region
Our Mission
To equip and empower Singapore's workforce with the competencies and career resilience required for this era of disruption
Our Values
Integrity, Accountability, Respect, Teamwork, Courage, Authenticity, Excellence
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