Advanced Certificate In International Trade

This course is outlined for those in pursuit of better employment opportunities or independent Export-Import business. The objective of this course is to acquaint the participants with Practical knowledge, which would help them to become export-import executives or to start their own Export-Import business.

• Introduction Basis of International Marketing. Difference between International and Domestic market. Impact of Globalization, disintermediation and Liberalization on the International market.
• India’s Foreign Trade: Balance of payment. Recent trends in India's foreign trade. Measures to boost India's foreign Trade.
• Global Environment For Exports: Factors affecting world trade World Trade Organization (WTO), UNCTAD and ICC Regional Economic Groupings- EU, LAFTA, NAFTA, SAFTA, SAARC. ASEAN, etc.
• Basic Principles of International Marketing: Market segmentation, Targeting positioning, Brand Image. Identifying foreign markets. Sources of Information and importance of data. Overseas marketing research. Promotion of products in global markets. Product planning and Channels of distribution.
• Organizational Behavior Management: Definition, Its nature and scope. Functions of Management- Planning, staffing and organization. Leading and directing, Control and Evaluation.
• The Human Resource Management: Its management and Development. New insights into human resource management.
• Motivation: Morale and productivity Relieving stress at work place.