Advanced Course in Events Management

The Advanced Course in Events Management provides you with more progressive insights to the events management industry and focuses on the business aspects (and the importance of the events manager) to successfully deliver an events project from start to finish.

During the course, you will acquire the skills to prepare and present persuasive event proposals, structure and manage an event as a project, and design and implement all aspects of the event planning process.

You will also gain in-depth knowledge of the relevant procurement, contracting, risk planning, marketing, financial and logistic aspects that the events manager should be aware of.

Learning Outcomes:

After successfully completing this course, you should:

• Have a broad overview of the events management industry

• Be able to prepare and present winning event proposals to prospective clients

• Be able to structure and manage an event as a project

• Have an overview of procurement, the contracting process and contracting management principles

• Be able to design and implement all aspects of the event planning process, including planning for risk

• Have an overview of marketing principles and will be able to develop an event marketing strategy

• Have comprehensive knowledge of financial aspects relevant to event management

• Have comprehensive knowledge of the operational and logistical management of events

• Have acquired monitoring and evaluation, and quality management skills, and

• Have an understanding of the importance of the role that the Event Manager plays in managing successful events as a project.

Course Content:

Module 1: Introduction to Event Project Management

Module 2: Project Management

Module 3: Pre-event strategy

Module 4: Marketing

Module 5: Finance

Module 6: Business plan for events

Module 7: Risk and legal

Module 8: Communication and business plan work session

Module 9: Final evaluation