Advanced Crisis Communication Certificate Program

Effective crisis communication can help organizations maintain trust, inspire confidence and build competitive advantage. And the pandemic, the great resignation and political polarization have made the need for effective crisis communication even greater.

Increasingly, public relations professionals are being seen as more than communicators, but as business problem solvers who can help their clients navigate the challenges of maintaining the trust of stakeholders.

Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.

This Certificate Program is designed for:

• Senior-level PR and communication professionals.

• Professionals who are responsible for corporate reputation.

• Professionals responsible for managing a corporate communications team.

• Leaders charged with advising leaders, lawyers and other executives.

• Professionals responsible for managing digital communications.

• Risk management professionals.

• Communication leaders with eight or more years of experience.

By the end of this certificate program, participants will have learned how to:

• Understand the most effective mindset for guiding organizations through crisis.

• Determine how to get buy-in from non-communicators, including CEOs and other business leaders.

• Explain the power of decision criteria in managing and mitigating risks.

• Define how to work collaboratively with lawyers and how to manage the sometimes-conflicting priorities of lawyers and communicators.

• Understand the dynamics and effective ways to counter crises in which your organization is targeted by adversaries, critics, and others.

• Evaluate the dynamics and challenges of mass casualty events.