Advanced Data Analysis for Marketing Decisions Course is Offered by Executive Education, IIM Ahmedabad.
DurationCourse Objectives:
Programme Highlights:
Choice of Markets, Market Segmentation and Targeting, Product Positioning, Product/offer Design, Pricing and Test Marketing.
Forecasting Models, Multiple Regression, Discriminant Analysis and Logistic Regression, Factor Analysis, Cluster Analysis, Multidimensional Scaling, Conjoint Analysis, Structural Equation Modeling, ModeIs for Pre-test Marketing, Classification and Partitioning, and Data and Text Mining approaches.
IIMA has been offering Executive Education (MDP) programmes right from its inception in 1961.Over the years, it has offered 1800 plus programmes.
It was a deliberate decision to begin the academic activities at IIMA with an Executive Education Programme (EEP). The first set of executive courses designed, developed, and offered by IIMA have now become popular as the 3-Tier Programmes (3TP).
Since then, IIMA has been constantly adding to the list of EEPs. For the academic year April 2016 - March 2017, around 100 EEPs have been planned including a few new programmes. This list includes the flagship EEPs such as:
B2B Marketing Course is Offered by Executive Education, IIM Ahmedabad.
The aim is to show a student the grass-root level of founding a luxury business by putting them at the heart of complex situations. The curriculum is designed in a way that it provides insight to all different business verticals
JD Institute of Fashion Technology offers certificate course in Visual Merchandising to equip you with the knowledge and skills to change the aesthetic message of companies, forge a distinctive visual identity for a good or service, and increase brand influence.
Brand management involves strategically developing, maintaining, and enhancing this identity over time to ensure consistency and relevance in the minds of consumers.
It's not just enough to equip your team with critical supply market knowledge to make effective sourcing decisions. It's also essential to enable your team to gather supply market knowledge on their own.
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