Advanced Data Analysis for Marketing Decisions Course is Offered by Executive Education, IIM Ahmedabad.
DurationCourse Objectives:
Programme Highlights:
Choice of Markets, Market Segmentation and Targeting, Product Positioning, Product/offer Design, Pricing and Test Marketing.
Forecasting Models, Multiple Regression, Discriminant Analysis and Logistic Regression, Factor Analysis, Cluster Analysis, Multidimensional Scaling, Conjoint Analysis, Structural Equation Modeling, ModeIs for Pre-test Marketing, Classification and Partitioning, and Data and Text Mining approaches.
IIMA has been offering Executive Education (MDP) programmes right from its inception in 1961.Over the years, it has offered 1800 plus programmes.
It was a deliberate decision to begin the academic activities at IIMA with an Executive Education Programme (EEP). The first set of executive courses designed, developed, and offered by IIMA have now become popular as the 3-Tier Programmes (3TP).
Since then, IIMA has been constantly adding to the list of EEPs. For the academic year April 2016 - March 2017, around 100 EEPs have been planned including a few new programmes. This list includes the flagship EEPs such as:
Certificate course in Fashion Merchandising is offered by Dreamzone Kanpur. Dream Zone Kanpur is one of the leading Schools of Vocational studies in Kanpur empowering traditional designers and students with the latest state-of-art technology.
We work with companies to create and implement marketing strategies. These strategies are centered on the core of the business and what services and products they offer. We help create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the ...
Marketing products to buyers profitably is a broad objective of each and every business organization. However, due to the fierce competition amongst the business organizations in the marketplace, these organizations may be tempted to take a different path.
Marketing lies at the core of all businesses. It is a set of guiding principles and organizational philosophies for communicating with the customer, competitors, collaborators and the environment.
B2B Marketing Course is Offered by Executive Education, IIM Ahmedabad.
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