This qualification aims to prepare students both academically and professionally in the selected field to manage various businesses successfully through appropriate planning, organising, directing and controlling the functions and processes of such establishments.
DurationAdvanced Diploma in Business Studies, with a specialisation stream in Marketing Management. This qualification aims to prepare students both academically and professionally in the selected field to manage various businesses successfully through appropriate planning, organising, directing and controlling the functions and processes of such establishments.
They will be able to collect, analyse and critically review data for effective business and financial decision-making and communicate such decisions and relevant information coherently and reliably. Successful candidates will be able to work independently and as members of a team. Marketing related positions such as marketing manager, marketing strategist, service marketer.
Admission Requirements:
A relevant 360-credit Diploma in the chosen field of specialisation listed above, or an equivalent qualification, with a mark of at least 60% obtained in the relevant majors of the previous qualification.
Candidates who wish to specialise in Financial Planning and Services (Qualification Code 40406) must have majored in at least one of the following fields (or its equivalent) in their previous qualification: (Business) Management; Economics; Financial Accounting; Internal Auditing; Management Accounting; Administrative Management.
Nelson Mandela Metropolitan University (NMMU) opened on 1 January 2005, the result of the merging of the PE Technikon the University of Port Elizabeth (UPE) and the Port Elizabeth campus of Vista University (Vista PE).
The PE Technikon has its roots in the country’s oldest art school, the PE Art School founded in 1882; the University of Port Elizabeth (UPE), the country’s first dual-medium residential university, came into being on 31 January 1964; and the Port Elizabeth campus of Vista university, which opened up access to higher education for disadvantaged students.
The union of these institutions came about as a result of government’s countrywide restructuring of higher education – intended to deliver a more equitable and efficient system to meet the needs of South Africa, the continent and the world in the 21st century.
On 20 July 2017, Nelson Mandela Metropolitan University was officially renamed Nelson Mandela University: the only higher education institution in the world to carry the name of Nelson Rolihlahla Mandela.
The name change provided an opportunity for the institution to rebrand and position itself continentally and globally, while also allowing it to usher in a new era of renewed vigour towards meaningful transformation.
Nelson Mandela University is today a sought-after educational destination and the most diverse university in South Africa.
Marketing is a critical function in business and works hand in hand with sales. Marketers work in a variety of sectors and fields and are involved in branding, research, advertising, communication, PR, digital and social media.
Many confuse the term marketing with selling and advertising. Whilst both of these aspects are included in the marketing function, they account for only a part of the total marketing effort.
This learning programme will furnish you with the fundamental knowledge of how to compile a successful marketing plan for an organisation or your own small business.
Management & Marketing Course is Offered by Boston City Campus.
Brand Management course is offered by International Centre For Training And Development Southern Africa (ICTDSA). ICTDSA focuses in offering a wide range of high quality short courses aimed at equipping learners at all levels of the workforce
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