This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design, and execute judgements using wide-ranging technical, creative, conceptual, and managerial competencies.
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design, and execute judgements using wide-ranging technical, creative, conceptual, and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation.
Australian College of Technology and Business Pty Ltd (ACTB) is a registered training organisation delivering nationally accredited courses to domestic students and corporate enterprises in Australia.
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This qualification provides the skills and knowledge for an individual to be competent in designing, developing and refining digital media technologies as an independent information and communications technology (ICT) specialist or as part of a team
As a graduate of Cert IV in Marketing and communication, you will develop a variety of marketing and communication skills, and familiarise yourself with the essentials of marketing concepts, theories, and practices.
Social media has completely revolutionised the way in which people create, consume and share information. Used effectively, social media can build brand awareness, improve brand loyalty, boost search engine rankings, increase web traffic, convert more customers and lower marketing costs.
A vital component to the success of growing businesses within today’s technology-driven market, this Diploma of Digital Marketing introduces its students to the foundational knowledge of a range of digital tools that support digital marketing strategies.
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts
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