You'll learn to design advertising and corporate communications of all types — newspaper and magazine ads, brochures, booklets, company logos and letterheads, product packaging, posters, outdoor billboards, and much more.
The future belongs to those who are able to solve problems with courageous creativity. Central Piedmont's in-depth, two-year professional preparation advertising and graphic design program will prepare you to go directly into the job market with an Associate in Applied Science degree.
Our curriculum is designed to provide you with the knowledge and skills to be one of the next creative leaders in our community.
What You Will Learn
You'll learn to design advertising and corporate communications of all types — newspaper and magazine ads, brochures, booklets, company logos and letterheads, product packaging, posters, outdoor billboards, and much more.
This thorough course of study and practice covers all the necessary specialized skills. It ranges from illustration to computer design, from copy-writing to psychology, from typography to photography, to preparing your work for printing or broadcast.
When you complete the program you'll have a professional-quality portfolio filled with your best work. It will demonstrate to potential employers your design skills, your understanding of the advertising and graphic design marketplace, and your ability to work successfully in it.
Graduates of the advertising and graphic design program are prepared for employment within the creative industries sector, including graphic design firms, advertising agencies, marketing communications and in-house creative groups.
Students are prepared to think conceptually and design visual communication materials such as ads, brand identity systems, print materials, and interactive media.
Our Vision:
Central Piedmont will be a champion of students, a catalyst for opportunity, and an exceptional provider of learning experiences that transform lives and strengthen our community.
Our Mission:
To facilitate student learning, success and completion, Central Piedmont provides exceptional education and globally competitive training in an engaging, supportive environment.
Our Values
Student-centered:
We are committed to students and learning. Student Success is the heart of everything we do. Student Success: Students intentionally and equitably navigating well-designed pathways to reach their educational, career, and life goals.
Collaboration:
We recognize the power of partnerships and effective communication and work collaboratively within our organization and externally in the Charlotte-Mecklenburg community and beyond.
Excellence:
We strive to achieve excellence by recognizing opportunities, solving problems, and innovatively serving our students and community.
Accountability:
We demonstrate integrity, transparency, and effective use of resources by assessing our programs and services and using data to inform our decisions.
Equity:
We believe all individuals have the potential to succeed and we will provide student-focused pathways to achievement.
Courage:
We are passionate about our work. We are willing to acknowledge our strengths and weaknesses and confront challenges with intentionality.
Students learn the fundamentals of writing persuasive and attention-grabbing ad copy and applying branding strategies to a range of media, from Web platforms to broadcast campaigns. The minor emphasizes polished writing combined with innovative and strategic thinking.
Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success. Come away with the tools and techniques you need to improve your copywriting skills
Every brand, big and small, has a story to tell. They need creative people who can tell those stories in interruptive and compelling ways. If that sounds like a job for you, an ad agency or marketing department may be in your future.
If you want to fine-tune your craft of copywriting, this Copywriting course led by Matt McCutchin is the one for you. Each week, students are tasked with writing for clients and brands of their choice, introducing them to different copywriting domains including taglines, OOH, body copy, radio/audio...
This portfolio-building hands-on course is a great way for mid level students interested in advertising and ad minors from allied fields (filmmaking, TV, creative writing, photography, design, marketing, etc.) to create a comprehensive ad plan answering a creative brand problem.
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