Advertising And Public Relations

Chennai’s Visualite Academy Offers Certificate and Diploma Course in Advertising and Public Relations for a period of 3-months and 6-months respectively in Our Branches In Anna Nagar, Adyar and Choolaimedu, Chennai, Tamil Nadu, India. 100% Placement. We also offer other Certificate And Diploma Courses in Photography, Visual Communication, Digital Filmmaking, Cinematography, Photography and Videography, Acting, And Direction Courses.

From childhood till date, we would have witnessed millions of advertisements and posters, but only a very few remain in our minds forever. Only those products and ideas still survive in the market. To become an expert in promoting your ideas and commodities either through advertising or public relations, enrol into our Diploma course in Advertising and Public Relations and start creating an impact on the public.

Here, you will be gaining a strong foundation in copywriting, layout, media planning, strategic communications, research and management, coding and campaign development. Our trainers are persons of eminence in advertising and public relations with proven ability in the field of media, corporate, journalism, photography and visual communication et al.

We impart knowledge intensively through group work, presentation, and continuous assessment. Apart from the syllabus, there will be discussions about business challenges and opportunities in the country. In this era of competition, the course in advertising and public relations for students would be a tremendous advantage.

Finally, about our pedagogical style, we impart the unique skills and techniques that every company's advertising department looks for. Thus, we make sure our students are getting their placement in top level companies and accomplish their objectives.

Advertising is something that is used in each and every field in order to promote their brands, businesses, products, goods, services etc. The student sector may use advertising to gain more job opportunities through the Job searching websites and also to get to know about job vacancies through the advertisement of the employee scouting agencies.

About

What Is Advertising And Public Relations?

To promote a product or an idea, to reach a company’s target group and to achieve the expected business growth, the marketing experts of a company would go for either an advertisement or a public relations agency. Some MNCs would be having a separate corporate advertising department, just to monitor the progress of their product and its impact.

Though Advertising and PR are fundamentally different, they serve the same objective. The Advertising and Public Relations industry focuses on the relationship between a product / service and the public. Advertising gets aid from different types of media including Digital, Print, and Social Media, for instance, a fashion magazine, Television or prime time radio.

Whereas, PR uses the strategic communication process in a different channel that gives benefits to both the organisation and the public, for example, an article, a letter, an email, a blog, a Facebook or Instagram post. Advertising and PR have their unique plus points.

In Advertising, you can introduce a new product in the market, expand the market, increase sales, fight competition, enhance good-will, educate the consumers, eliminate middlemen, better the quality of products and support the salesmanship and so on. On the other hand, Public Relations ensure high traffic, enhance qualified leads, augment brand presence, improve website ranking, build connections, create a positive image, and strengthen brand reputation and so on.

Skills Required

•  Writing Skills
•  Presentation Skills
•  Ability to adapt to changes
•  Creativity
•  Strategic Planning
•  Multi Tasking
•  Pressure Management skills
•  Detail Oriented
•  Ability to Research
•  Eager to Learn and Build your Knowledge

Who Can Apply

•  No age or gender restrictions
•  Students must be willing to keep researching and learning while working
•  8th pass/fail, 10th pass/fail, 12th pass/fail, UG/PG/Diploma students
•  Any state such as Tamilnadu, Kerala, Karnataka, Andhra Pradesh etc and also NRIs
•  Students who are pursuing Engineering, IT, Science, Arts, Commerce and Management Courses can take up this course as a side-by-side course
•  Working professionals like Doctors, Engineers, Architects, Designers, Teachers, Businessmen, Lawyers, Auditors etc.
•  Discontinued/drop out students are also eligible to apply
•  You can choose either morning shift or an evening shift.
•  They have weekend classes on Saturdays and Sundays.
•  Customisable class timings according to your schedules.

Scope

Advertisement is a fast growing sector, therefore there are many new upcoming job profiles. Especially, for a PR, the scope is very much high in the field of Advertising and Marketing. The competition these days is very tough, so each and every other Brands / Companies are trying to maintain a great image in front of the public which can only be done by the PRs. There are various types of job roles after an Advertising and PR course. Few of which are listed below:

•  Public Relations Specialist
•  Media Planner
•  Media Relations Specialist
•  Strategic Planner
•  Social Media Manager
•  Marketing Assistant
•  Marketing Coordinator
•  Marketing Communications Specialist
•  Account Executive
•  Copywriter